New Zealand’s Emissions Trading Scheme (ETS) is an important piece of policy which has failed to receive it’s fair share of discussion and analysis in the country’s media. Coming Clean attempts to unravel the ETS and explain it’s history, inner-workings, effects on industry and agriculture, as well overall environmental efficacy. It does this by using a unique blend of stop-motion animation and traditional documentary techniques.

Animation is used to explain the details of the scheme, while interviews provide comment and opinion. Featured in the documentary are Jeanette Fitzsimons (former Green party co-leader), Don Nicolson (President of Federated Farmers NZ) and Jason Franklin from New Zealand Aluminium Smelters. Coming Clean looks specifically at how industry and agriculture are accommodated in the ETS. Agriculture is especially important to New Zealand as the sector contributes half of the country's total greenhouse gas emissions.