Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Stratford Press Takes on the Third Dimension


October 15, 2009

A COMMUNITY newspaper in Taranaki is creating a storm on the media front, producing a groundbreaking 3D publication for the letterboxes of its entire readership.


Books illustrated with 3D graphics have been on bookshop shelves for a number of years, usually aimed at younger readers interested in science. However, that’s all about to change with the Stratford Press producing a special 3D publication of its own called ‘The Heart of Taranaki.’


“We believe this is the first 3D newspaper to be published in New Zealand and we’re enormously excited about the concept,” says Gordon Gray-Lockhart, General Manager of the Stratford Press.


“The idea of producing a distributable, 32-page publication that goes to around 9000 households and featuring 3D photographs of local people in local businesses was irresistible; it’s a natural extension of the work of international 3D film pioneers.”


After research, print trials and negotiations with a New Zealand distributor of bulk 3D glasses, Stratford Press’ small team of seven staff managed to work out a way to do it, and the means by which the readership could enjoy it.


On Monday, October 19, it’s all systems go; the paper and accompanying sets of 3D glasses will be distributed by the Press’ normal network of couriers, rural delivery people and paper runners to homes across the Taranaki region.


“It has been hard work, but seeing local people in 3D in the paper has been amazing – and people we have showed have been absolutely gob-smacked. Everybody’s really pleased with the results.”


According to Gordon, the advertisers involved in the publication have totally backed the concept and given a huge amount of support to it.


“Stratford is full of innovative people, just like many small towns are in New Zealand, so we’re really proud to have taken this great concept off the drawing board and into people’s letterboxes. It’s great to think that our tiny team has had a hand in bringing about a 3D revolution in print media,” says Gordon.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Francis Cook: Gallipoli: The Scale Of Our War – First Look

Te Papa today allowed media access to their new exhibition Gallipoli: The Scale of Our War . The exhibition was curated with help from Weta Workshop to deliver an immersive, realistic and even disorienting experience. More>>

ALSO:

Bats Theatre: Letters From The Front Brings ANZAC Letters Alive

Inspired by centenary commemorations, improv troupe Best on Tap is producing a show based on real-life letters sent to and from New Zealand soldiers in the First World War. More>>

ALSO:

Publishing: Unity Books On Plan To Close Te Papa Press

Unity Books is alarmed that Te Papa is proposing to suspend publishing by Te Papa Press for 4 or 5 years. Te Papa Press has proven time and time again that it has both award and bestseller capability and fulfils its kaupapa. More>>

ALSO:

Cinema: ‘The Desk’ Featuring Paul Henry To Have NZ Debut

The Documentary Edge Festival is thrilled to announce The Desk as a late entry to its 2015 Programme. The film, featuring local broadcaster Paul Henry, will have its international premiere on May 21 at 10pm at Q Theatre (book now at qtheatre.co.nz) with limited screenings also on offer in Wellington and Auckland. More>>

ALSO:

Art: Considering Feminisms In Aotearoa New Zealand: Two Projects

Feminism is something that has changed our lives. Recently, the activist Marilyn Waring reviewed the impact of feminism in Aotearoa New Zealand and reminded us that just 40 years ago banks wouldn’t lend women money without the guarantee of a man, ... More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news