Book Reviews | Gordon Campbell | News Flashes | Scoop Features | Scoop Video | Strange & Bizarre | Search


Poverty Eradication Through Media Is Possible?

Poverty Eradication Through Media Is Possible?

By Kamala Sarup

It is amazing to some people that in the super-rich U.S., millions of tons of surplus food is kept in storage at great expense as a result of farm support policies while people in the U.S. and around the world go hungry. The rationale for such policies is that unloading this surplus food onto the market would depress food prices and bankrupt food producers. Such is the thinking driven by market economics.

Today world has been suffering not because lack manpower, resources and national unity , but because lack visionary leaders who can guide the nation to a path of development. So, I think, today, the fight to reduce poverty must be extended from the legal level to the attitudinal level. It will succeed only by elaborate campaigns through Media. Poverty writers will help these campaigns by writing convincingly for the general public. Reducing Poverty through the media is the way to win the war on poverty.

The role of the Media in every sector of the society is more important when politics and political leaders fail, it is the media that plays the lead role and comes forward to lead the nation and the society for the better future.

Poverty produces inadequate food, clothing, shelter and medicine. To get more money to poor people, welfare reformists must spend more time and money using the media to change attitudes toward poverty instead of writing about it in obscure academic journals. This switch in emphasis would reduce the reluctance of people to pay more to reduce poverty levels.

Furthermore, it is necessary to remind people through media that reducing poverty results in less dangerous and costly criminality, and more productive workers and citizens; in other words, the rich amply benefit by helping the poor. The media is the most effective means about poverty, and through them, the attitudes of government policy and law makers who fund welfare projects.

So to solutions for reducing the high poverty, welfare reformers prefer to change the behavior of poor rather than give more resources to poor. So it is very important we should advocate the tax reduction for poor, "which disproportionately helps affluent families. Such support would enable the poor family to go out and find a work.

Poverty means living with inadequate amounts of food, clothing, shelter, medicine and medical care. Still more people from developing countries are falling into deep poverty where incomes are only one-half of the poverty income level. Lifts a far smaller proportion of low-income families out of poverty in comparison to other nations. The poverty also is based on outdated family spending and homemaking patterns. It assumes the family will buy daily.

Other causes of high poverty, are the failure of wages of younger workers without a college education to keep up with inflation, the rising number of families headed by single mothers, the low income levels of poor families, the failure of absent family to provide supplementary income. So effects of poverty; for example, lack of food, family stress, less learning, crime, poor housing, bad health, and so on.

The poor, therefore, are poor relative to the rich in that specific country. In other words, it is an arbitrary relative measure. Compared to the numbers of poor in the world a century ago, ignoring the ups and downs of intervening business cycles. But I believe poverty are constantly shifting with person, time, place, and circumstance. Another important aspect of poverty solutions that we should prefer to ignore are the costs associated with social programs.

An estimate of the cost-benefit ratios of various poverty reducing plans and policies is convincing people to bear it. Even, In the early century, much time, effort, and money were spent reducing poverty in the World by restricting child labor, improving food and drug safety, establishing medical clinics, mandating compulsory school attendance, providing free school lunches, increasing minimum wages, and more.

So I think media is always needed for leading the social movement because strong media is the foundation of development and creation of a just and equitable society. Media should rally for bigger social transformation and stability through social concentration, and to bring about social reforms. Media also can help bring about drastic and conceptual changes. So, media have to be trained in the skills they will need to organize poverty reduction program, action, including public speaking, managing people, preparing effective appeals for support, and identifying and neutralizing informants.

Media also can be organized by external actors such as NGOs, regional or international organizations and understanding.


(Kamala Sarup is editor of )

© Scoop Media

Top Scoops Headlines


Werewolf: Living With Rio’s Olympic Ruins

Mariana Cavalcanti Critics of the Olympic project can point a discernible pattern in the delivery of Olympics-related urban interventions: the belated but rushed inaugurations of faulty and/or unfinished infrastructures... More>>

Live Blog On Now: Open Source//Open Society Conference

The second annual Open Source Open Society Conference is a 2 day event taking place on 22-23 August 2016 at Michael Fowler Centre in Wellington… Scoop is hosting a live blog summarising the key points of this exciting conference. More>>



Gordon Campbell: On The Politicising Of The War On Drugs In Sport

It hasn’t been much fun at all to see how “war on drugs in sport” has become a proxy version of the Cold War, fixated on Russia. This weekend’s banning of the Russian long jumper Darya Klishina took that fixation to fresh extremes. More>>


Binoy Kampmark: Kevin Rudd’s Failed UN Secretary General Bid

Few sights are sadder in international diplomacy than seeing an aging figure desperate for honours. In a desperate effort to net them, he scurries around, cultivating, prodding, wishing to be noted. Finally, such an honour is netted, in all likelihood just to shut that overly keen individual up. More>>

Open Source / Open Society: The Scoop Foundation - An Open Model For NZ Media

Access to accurate, relevant and timely information is a crucial aspect of an open and transparent society. However, in our digital society information is in a state of flux with every aspect of its creation, delivery and consumption undergoing profound redefinition... More>>

Keeping Out The Vote: Gordon Campbell On The US Elections

I’ll focus here on just two ways that dis-enfranchisement is currently occurring in the US: (a) by the rigging of the boundary lines for voter districts and (b) by demanding elaborate photo IDs before people are allowed to cast their vote. More>>

Ramzy Baroud: Being Black Palestinian - Solidarity As A Welcome Pathology

It should come as no surprise that the loudest international solidarity that accompanied the continued spate of the killing of Black Americans comes from Palestine; that books have already been written and published by Palestinians about the plight of their Black brethren. In fact, that solidarity is mutual. More>>


Get More From Scoop

Top Scoops
Search Scoop  
Powered by Vodafone
NZ independent news