The Nielsen
Company Examines Harry Potter’s Vast Impact On Books,
Movies, Internet, Television, Music And Advertising
July
11, 2007, Hong Kong: With the imminent release of the new
Harry Potter movie, “Harry Potter and the Order of the
Phoenix,” as well as the upcoming book release on July 21
of the seventh and final installment in the series, “Harry
Potter and the Deathly Hallows,” The Nielsen Company today
released a multi-dimensional overview into the young
wizard’s strong impact on the entertainment industry.
Here is a unique look at the Harry Potter effect.
Book sales (Nielsen BookScan) - Since 1998, when
Nielsen began measuring book sales in the United Kingdom,
the six Harry Potter books have sold more than 22.5 million
copies in the UK alone. Since 2001, the first year of the
U.S. BookScan panel in the U.S., more than 27.7 million
Harry Potter books have been sold in the U.S.
Box Office sales (Nielsen EDI) –
Combined, the first four Harry Potter films have grossed
more than $3.5 billion worldwide. The first film, “Harry
Potter and The Sorcerer’s Stone,” is the fourth all-time
highest grossing film worldwide .
Advertising (Nielsen Monitor-Plus) - In the U.S.,
ad spend for all Harry Potter branded merchandise (including
books, movies, DVDs and other promotional products) totals
$269.1 million from 1998 to date. Outside of the U.S. from
2000 to date, $119.3 million was spent on total advertising
for all Harry Potter branded merchandise in Canada, Germany,
Italy, Netherlands, Norway, South Africa, Switzerland, and
the U.K.
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DVD/Video sales (Nielsen
VideoScan) –All three Harry Potter DVDs/Videos –
Sorcerer’s Stone, Chamber of Secrets, and Prisoner of
Azkaban – debuted at #1 and remained the #1 family film
for the first 3 weeks of each release.
Internet Traffic (Nielsen//NetRatings) – The Warner
Bros. “Harry Potter Order of the Phoenix” Web site drew
446,762 unique visitors in May 2007.
Internet Buzz (Nielsen BuzzMetrics) – On blogs, the
final book “Harry Potter and the Deathly Hallows,” is
generating more “buzz” than the latest movie
installment, “Harry Potter and the Order of the
Phoenix.”
Music sales (Nielsen SoundScan)
– The four Harry Potter soundtracks combined have
sold more than 1.1 million copies in the U.S. and almost
100,000 copies in Canada since the initial release back in
October 2001. There have been a total of 180,000 downloads
of individual songs that tied to the four Harry Potter
soundtracks.
TV ratings (Nielsen Media
Research) – Since 2002, the Harry Potter movies have
aired on U.S. television a total of 366
times.
Video Game Popularity (Nielsen
Games) – The “Harry Potter and the Order of the
Phoenix” video game from Electronic Arts was listed as the
number one game that active gamers would most like to
purchase.
Moviegoer Profile (Nielsen
Cinema) - A recent survey of moviegoers shows 51% of
persons age 12+ are aware that the new book is coming out
next month. Twenty-eight percent of persons 12+ in the U.S.
have read one or more of the previous Harry Potter books,
and 15% have read all of the Harry Potter books-to-date.
Consumer (ACNielsen) – More than
$11.8 million has been spent by U.S. consumers on Harry
Potter-licensed trademark cookies, candy and gum products
since June
2002.
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