Being Forced to Stand for Pledge of Allegiance

Viewers Say Student Supporting Gay Marriage Should not be Forced to Stand for Pledge of Allegiance

Majority of viewers would support having the student attend their school --

Flemington, NJ, November 18, 2009 – Results from a new media study among 328 Americans revealed that the majority (66%) reported that a student who supports gay marriage should not be forced to stand for the Pledge of Allegiance after watching a news clip featuring the story.

The study was conducted by HCD Research using its MediaCurves.com® website on November 17-18, to obtain viewers’ perceptions of a video clip about a 10-year-old student’s refusal to stand during the Pledge of Allegiance until gay marriage was legalized. To view interest curves and detailed results go to: www.mediacurves.com.

While the majority of respondents supported the student after watching the video, prior to viewing the video, the majority of viewers (65%) indicated that students “should be” forced to stand for the Pledge of Allegiance.

In addition, after watching the video, the majority of viewers (72%) reported that if they were in school, they would support having this student attend their school.

Among the findings:

Should this student be forced to stand for the Pledge of Allegiance? (After Video)
Total
Yes 34%
No 66%
Do you think students should be forced to stand for the Pledge of Allegiance in school? (Before Video)
Total
Yes 65%
No 35%
If you were in school, would you support having this student attend your school?
Total
Yes 72%
No 28%
Do you think that the Pledge of Allegiance is correct in stating that there is “liberty and justice for all?”
Before Video After Video
Yes 77% 59%
No 23% 41%
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

ENDS

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