Fairfax’s Stuff web site is the most used media one in NZ
3 September 2011
Stuff web site is the most used media one in New
A July-August 2011 nationwide
finds Stuff is being visited each month by 52% of New Zealanders aged
This indicates it is attracting an
audience of about 1.66 million
adult New Zealanders who say they have visited in the past 30 days.
Its rating has lifted 11% compared with August 2010.
It is followed by
the TVNZ web site (48.5%) and The Herald online
(43.9%). The Herald is up from 38% the year before.
Scoop has 11.2%
Radio New Zealand’s web site ranks fourth among media ones with 12.9%.
NewstalkZB’s site has 7.9%, just head of RadioLIVE’s with 6.9%.
Other news sites attract 29.4%.
Overall, Google at 89.5% is the most visited web
site in New Zealand,
followed by Trade Me (79%, down from 83% last year) and online banking
Which of the following websites have you visited or used in the past 30 days?
A. NZ Herald
D. Other news sites
E. The Listener web site
F. Magazine web sites
G. Business web sites
H. TVNZ web site
I. TV3 web site
J. RadioLive web site
K. Newstalk ZB web site
L. Radio New Zealand web site
M. Other radio station web sites
N. Online banking
O. Trade Me
P. Trade & Exchange
Q. Shopping sites
R. Real estate sites
U. Linked In
V. Travel sites
Y. None of these
The survey covers 967 New Zealanders
aged 18+. It was conducted
between July and August, 2011. Results are weighted by age, gender,
ethnicity, personal income, employment status and party vote 2008 to
provide a representative sample of the New Zealand population. The
maximum margin of error is ± 3.2%.
August 2010 are here: