Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Fairfax’s Stuff web site is the most used media one in NZ

3 September 2011
Horizon Research

Fairfax’s Stuff web site is the most used media one in New Zealand.

A July-August 2011 nationwide HorizonPoll (
finds Stuff is being visited each month by 52% of New Zealanders aged
18 plus.

This indicates it is attracting an audience of about 1.66 million
adult New Zealanders who say they have visited in the past 30 days.

Its rating has lifted 11% compared with August 2010.

It is followed by the TVNZ web site (48.5%) and The Herald online
(43.9%). The Herald is up from 38% the year before.

Scoop has 11.2%

Radio New Zealand’s web site ranks fourth among media ones with 12.9%.

NewstalkZB’s site has 7.9%, just head of RadioLIVE’s with 6.9%.

Other news sites attract 29.4%.

Overall, Google at 89.5% is the most visited web site in New Zealand,
followed by Trade Me (79%, down from 83% last year) and online banking
sites (71.3%).

Full results:

Which of the following websites have you visited or used in the past 30 days?

A. NZ Herald online
B. Stuff
C. Scoop
D. Other news sites
E. The Listener web site
F. Magazine web sites
G. Business web sites
H. TVNZ web site
I. TV3 web site
J. RadioLive web site
K. Newstalk ZB web site
L. Radio New Zealand web site
M. Other radio station web sites
N. Online banking
O. Trade Me
P. Trade & Exchange
Q. Shopping sites
R. Real estate sites
S. Google
T. Gmail
U. Linked In
V. Travel sites
W. Seek
X. Wikipedia
Y. None of these

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

The survey covers 967 New Zealanders aged 18+. It was conducted
between July and August, 2011. Results are weighted by age, gender,
ethnicity, personal income, employment status and party vote 2008 to
provide a representative sample of the New Zealand population. The
maximum margin of error is ± 3.2%.

Results from August 2010 are here:


© Scoop Media

Advertisement - scroll to continue reading
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On National Spreading Panic About The Economy

The lure for New Zealand to join the AUKUS military alliance is that membership of only its “second pillar” will still (supposedly) give us access to state of the art military technologies. As top US official Kurt Campbell said during his visit to Wellington a year ago:
...We've been gratified by how many countries want to join with us to work with cutting-edge technologies like in the cyber arena, hypersonics, you can go down a long list and it's great to hear that New Zealand is interested...


Government: Retiring Chief Of Navy Thanked For His Service

Defence Minister Judith Collins has thanked the Chief of Navy, Rear Admiral David Proctor, for his service as he retires from the Royal New Zealand Navy after 37 years. Rear Admiral Proctor will retire on 16 May to take up an employment opportunity in Australia... More

Labour: Grant Robertson To Retire From Parliament
Labour List MP and former Deputy Prime Minister and Minister of Finance Grant Robertson will retire from Parliament next month, and later in the year take up the position of Vice Chancellor of the University of Otago... More

Government: Humanitarian Support For Gaza & West Bank

Winston Peters has announced NZ is providing a further $5M to respond to the extreme humanitarian need in Gaza and the West Bank. “The impact of the Israel-Hamas conflict on civilians is absolutely appalling," he said... More

Government: New High Court Judge Appointed

Judith Collins has announced the appointment of Wellington Barrister Jason Scott McHerron as a High Court Judge. Justice McHerron graduated from the University of Otago with a BA in English Literature in 1994 and an LLB in 1996... More




InfoPages News Channels


Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.