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Facebook is New Zealand’s top social media site

5 September 2011

Facebook is New Zealand’s top social media site.

It is being visited by 76.1% of web users aged 18+.

This indicates more than 2.43 million adult New Zealanders are visiting Facebook every 30 days.

Facebook is followed by U Tube with 61.6%, according to a survey of 967 New Zealanders by Horizon Research (www.horizonpoll.co.nz).

Conducted in July and August 2011, the survey also finds 36.9% are using Skype, 18.7% Yahoo Live, Twitter 11.4%. Windows Live Spaces has 9%, Bebo 3.5%.

The mainly business professional social networking service, Linked In, attracts 11.4%.

There is a close race between the political blog sites: Right-leaning Kiwiblog has 7.3%, the left leaning The Standard 6.4%.

Other results for internet use:

Which of the following websites have you visited or used in the past 30 days?

A. YouTube
B. NZ Dating
C. Kiwiblog
D. The Standard blog
E. Other blogs
F. Twitter
G. Facebook
H. Bebo
I. Voxy
J. Windows Live spaces
K. Yahoo live
L. Google
M. Gmail
N. Skype
O. None of these
P. Other, please specify


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