Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Dining Survey Shows Preference for Home Grown

PRESS RELEASE    

EMBARGOED UNTIL 1am 25 NOVEMBER 2013

Dining Survey Shows Preference for Home Grown

Auckland, 25 November 2013 – The latest American Express Dining Insights survey examining the nation’s dining habits shows strong support for dishes made with New Zealand sourced ingredients.

Three quarters of the 1,000 respondents said they liked to eat home-grown produce when dining out. One-in-five took things even further, saying they preferred dishes made with ingredients from their local area and seven per cent said they would pay a premium to do so.

Marisa Bidois, CEO of the Restaurant Association of New Zealand says that - internationally - a new culinary term has been coined to describe supporters of the local food movement; locavore.

“This term describes a person who exclusively eats food or produce raised within a 100 mile radius of their home. Here in New Zealand diners are showing increasing interest in where menu items are coming from.

“A large proportion of Restaurant Association members are making an effort to use locally sourced items on their menus. Thirty five per cent have already embraced hyper local sourcing using their own grown produce – predominantly herbs and vegetables - in their business, and more operators have expressed an intention to do so.”

Support for local ingredients has highlighted regional and demographic differences across New Zealand:

• Aucklanders have lowest preference for local area ingredients at 18% and are the least willing to pay a premium for local ingredients
• Christchurch diners have the highest preference for local area ingredients at 29%, and are more willing to pay a premium for them
• The strongest preference for local sourcing is amongst rural New Zealanders
• Younger New Zealanders care less about where ingredients come from than older kiwis
• Men (30%) are more likely than women (18%) to say they don’t worry about where their food is sourced from

Bidois adds: “Most diners prefer to eat New Zealand sourced ingredients, while less than a quarter saying they don’t differentiate between local, wider New Zealand or imported ingredients.

“What is most important to diners is the quality of the food. Some ingredients like Bluff oysters, unless you’re from the region, can never be local. Similarly speciality products and ingredients such as some chocolate products, risotto rice and some seafood are almost always sourced from overseas.”

With menu affordability of a key influencer of dining choice, and household finances under pressure, there is still evidence of trading down by diners over the past 12 months. Twenty three per cent say they choose less expensive establishments and 11 per cent share entrees and desserts to manage costs.  Around 10 per cent employ a variety of measures to manage their dining spending including using vouchers, dining on specials nights, having fewer courses, drinking less wine or going to a BYO establishment.

Dining intentions look set to hold firm in the year ahead with nearly 70 per cent of survey respondents saying they expect no change in their dining frequency and a further nine per cent saying they expected to eat out more often.

ENDS

*Research conducted by UMR Research. A nationwide online survey of 1,000 New Zealanders aged 18 years or older. Fieldwork conducted 30 July – 11 August. The margin of error for a 50% figure at the 95% confidence level is +/- 3.1%.

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Why Big Spenders Are Not Our Tourism Salvation


Covid and climate change have been changing the face of tourism. That’s why it seemed oddly premature last week for Tourism Minister Stuart to announce that New Zealand isn’t interested in mass tourism any more, or in attracting the sort of budget visitors who “travel around our country on $10 a day eating two-minute noodles.” Instead, New Zealand aims to focus its marketing efforts on attracting wealthy, big spending tourists. “In terms of targeting our marketing spin,” Nash said, “it is unashamedly going to be at … High-quality tourists.” Really? The comments have raised a few eyebrows overseas, and a few hackles here at home. Nash’s comments have also been something of a gift to an Opposition adept at portraying the Ardern government as a bunch of liberal elitists out of touch with ordinary people...
More>>




 
 

National: Surgical Wait List Hits New Record
A new record has been set for New Zealanders waiting more than four months for surgery, National’s Health spokesperson Dr Shane Reti says... More>>


School Strike 4 Climate: Intergenerational Climate Strike On September 23rd
Once again School Strike for climate Ōtautahi (Christchurch) is asking all students to unite in a call to all council candidates to #voteclimate. Happening on Friday 23rd of September... More>>

Privacy Commissioner: Public Input Sought To Inform Privacy Rules For Biometrics
Privacy Commissioner Michael Webster is encouraging New Zealanders to have their say on the use of biometric information in Aotearoa New Zealand... More>>


Government: Wage Growth Best On Record
Workers’ have experienced their biggest pay hike on record, outstripping inflation. Stats NZ figures show median weekly earnings from wages and salaries jumped by 8.8 percent in the June year... More>>

Human Rights Commission: Urgent Government Action Needed To Support Renters’ Human Rights
An immediate freeze on rent increases could give renters some reprieve during the cost-of-living crisis says Te Kahui Tika Tangata, the Human Rights Commission... More>>


Government: Creating Sustainable Public Transport For All
Workers and public transport users are at the heart of the new Sustainable Public Transport Framework, Transport Minister Michael Wood announced today... More>>


 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels