Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Kiwis asked to “Band Together” to stop litter

Kiwis asked to “Band Together” to stop litter

7th December 2018 EMBARGOED UNTIL 5PM

A summer campaign asking New Zealanders to pledge to stop littering is being launched at the Coca Cola Christmas in the Park in Auckland on Saturday 8th December. The campaign which sets out to remind Kiwis of their love of “place” has been developed by Brand World for the Litter Less Recycle More project which promotes the Love NZ and Be a Tidy Kiwi brands.

The nationwide campaign will be delivered through advertising on TV, radio and social media www.bandtogether.co.nz and includes:
• 15 second TVC which goes to air on TV1 and 2 and Duke from the 9th December Band Together TVC
• Campaign Video featuring politicians, sports and media personalities and students promising to Put Litter in its Place Band Together Video
• Radio promotion on NZME channels from 24th December ;
• Band Together song which will be released on radio and via social media Band Together Song.
• Campaign website where everyone can make their own pledge.
Richard Leckinger, Program Manager for Be a Tidy Kiwi has studied Kiwis’ littering behaviour and observed a 29% littering rate for Aucklanders which is replicated in our studies around the country.

“Our campaign focuses on “place” and why it’s important to connect individual decisions to litter with the impact it has on our communities. That’s why we are asking Kiwis to pledge to Be a Tidy Kiwi.”

Lyn Mayes, Manager of the Public Place Recycling Scheme which co-funds the project says that whilst making the pledge is an individual commitment, the aim is to build a community wide movement:

“We know that people litter if there is already litter on the ground, known as the stadium effect. We aim to create a positive impact by asking every Kiwi to make a simple pledge this summer and to share this with their friends. I’m a Tidy Kiwi and I promise to put Litter in its Place – I’m in; are you?”

The campaign is an initiative of Auckland agency BrandWorld as a novel way to widely engage New Zealanders to actively commit to being more conscious of the litter issue. David MacGregor of BrandWorld says

‘The campaign idea is a development from last year’s ‘Let’s put litter in its place…because it’s just how we do things round here’ – simple and memorable with the added power of music.’

The Just How We Do Things Round Here song will be available to stream and download via iTunes and Spotify. The music was composed by well-known musician Bryan Bell of The Jordan Luck Band.

The Band Together campaign is sponsored by Coca Cola Amatil, Frucor Suntory, KFC, Lion and Resene.
ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Why Worksafe’s Whakaari/White Island Prosecutions Are Good News

Somewhere in Heaven, Helen Kelly must be smiling about Worksafe’s criminal prosecution of 10 firms and three individuals for their roles in the lead up to the Whakaari /White Island tragedy. In tandem with the subsequent coronial inquest, these court proceedings will hopefully culminate in the creation ( finally!) of a central agency to regulate the adventure tourism sector and improve public safety on matters like risk assessment, safety guidelines, inspection, enforcement and injury reporting... More>>

 

UN SDG: A Greener, Cleaner, Brighter Future

'The world has a high fever and is burning up. Climate disruption is daily news – from devastating wildfires to record floods. The damage to people and the environment is immense and growing.' - UN Secretary-General António Guterres ... More>>

ALSO:

Carbon Neutral Policy: Gov Declares Climate Emergency

The Government has launched a major new initiative to combat climate change that will require the public sector to achieve carbon neutrality by 2025. More>>

ALSO:

Pill Testing: Govt Moves On Drug Checking To Keep Young New Zealanders Safer This Summer

The Government will pass time limited legislation to give legal certainty to drug checking services, so they can carry out their work to keep New Zealanders safer this summer at festivals without fear of prosecution, Health Minister Andrew Little ... More>>

ALSO:

Tax: Government Fulfils Election Undertaking On New Top Tax Rate

The Government will today keep its election promise to put in place a new top tax rate of 39 per cent on income earned over $180,000. More>>

ALSO:

Media: Stuff Holds Itself Accountable For Wrongs To Māori

Stuff has today published the results of an investigation into itself, and issued a public apology, for the way the media organisation has portrayed Māori, the indigenous people of Aotearoa New Zealand, from its first editions to now. Tā Mātou Pono | More>>

ALSO:

Economy: Crown Accounts Reflect Govt’s Careful Economic Management

The better-than-expected Crown accounts released today show the Government’s careful management of the COVID-19 health crisis was the right approach to support the economy. As expected, the Crown accounts for the year to June 2020 show the operating balance ... More>>

ALSO:


 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels