Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Dunedin, A Pretty Good Plan D

Dunedin launches high impact domestic marketing campaign

Enterprise Dunedin, the Dunedin City Council’s destination marketing arm, has launched an intriguing, high impact new domestic marketing campaign, entitled ‘Dunedin, a pretty good Plan D’, which aims to attract a healthy share of the New Zealand travel market in the months ahead.

With the usual self-deprecating, wryly humorous branding Dunedin is renowned for, the campaign highlights the city’s many attractions in an unfolding story of references to famous international visitor hotspots, with stunning creative imagery backing up the connection.

Enterprise Dunedin Director, John Christie, says, “We are conscious that Kiwis had to cancel their international travel plans this year and many would have been heading to ‘bucket list’ locations and activities overseas. Dunedin may not have been their first choice, but it is ‘a pretty good Plan D’ and can offer alternatives comparable to those found in Europe, Asia, Australia and the US.”

The initial focus of the campaign will be on the four-five hour ‘drive market’, i.e. people in Canterbury and the southern South Island regions. It will then expand to the Wellington and Auckland ‘fly market’.

Mr Christie is confident the campaign will have impact, saying, “Prior to COVID-19 the domestic market was our largest in terms of spend, accounting for $527M in the year to March 2020. For the many Dunedin businesses that rely on tourism, the current economic downturn makes attracting New Zealand visitors to the city over the next six to eight months crucial to their survival.

“We hope the beautiful visuals and surprising comparisons of this campaign, will help to change Kiwis existing perceptions of Dunedin and entice them to come and explore the special places that are so abundant here. Our compact city has so many destinations that overseas visitors rave about; ‘Dunedin, a pretty good Plan D’ will turn the spotlight on them for the domestic market to see,” Mr Christie concludes.

Another key part of the campaign targets Dunedinites themselves. To ensure locals are also encouraged to patronise nearby attractions, a new Explore Dunedin programme has been launched on the My Little Local app, featuring special offers and promotional deals.

This multi-layered campaign kicked off with the first in series of videos showcasing well-known Dunedin landmarks. It reveals the beauty and ancient story of the Pyramids at Okia Reserve on Otago Peninsula.

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Why Todd Muller Needs To Own The Privacy Leak Scandal


Whenever a political scandal breaks, party leaders have two basic options. They can confess to being in boots and all, and try to brazen it out : nothing to see here, move on. This tended to be the John Key approach. Very hard to pull that off in this case, given that it involved violating the privacy of sick New Zealanders for party political gain.
The other option is to claim innocence of this terrible, no good, highly regrettable “error of judgement” and apologise profusely for the sins of others, while absolving your own good self of any responsibility. This has been Todd Muller’s chosen path.... More>>
 

Govt: Statement From Rt Hon Winston Peters

Deputy Prime Minister and New Zealand First Leader Rt Hon Winston Peters has announced he is taking a short stint of medical leave this week. More>>


Isolation: Government And Air NZ Agree To Manage Incoming Bookings

Bookings for seats on Air New Zealand flights into New Zealand will be managed in the short term to ensure the Government is able to safely place New Zealanders arriving home into a managed isolation or quarantine facility, says Housing Minister Megan ... More>>

ALSO:

Government: New Investment Creates Over 2000 Jobs To Clean Up Waterways

A package of 23 projects across the country will clean up waterways and deliver over 2000 jobs Prime Minister Jacinda Ardern and Environment Minister David Parker announced today. The $162 million dollar package will see 22 water clean-up projects ... More>>

ALSO:

Government: David Clark Resigns As Health Minister

The Prime Minister Jacinda Ardern has accepted David Clark’s resignation as Health Minister. More>>

ALSO:

Election 2020: Green Party Unveils Income Policy

The Green Party is today unveiling its Poverty Action Plan, which includes a Guaranteed Minimum Income to ensure people have enough to live with dignity. The scheme resets income support payments to ensure everyone not in full-time paid work gets at least ... More>>

ALSO:


Conservation: New Protection For Dolphins

Extensive new protections are being put in place as part of an updated plan to look after New Zealand’s native Hector’s and Māui dolphins, announced Minister of Fisheries Stuart Nash and Minister of Conservation Eugenie Sage today. More>>

ALSO:

Auckland: Water Consent Referred To Board Of Inquiry

Environment Minister David Parker has today “called in” Auckland’s application to the Waikato Regional Council to take an extra 200 million litres of water a day from the lower reaches of the Waikato River for Auckland drinking water and other municipal uses... More>>

ALSO:




Covid-19 Patient Info Leak: Hamish Walker - A Personal Statement And An Apology

I have spoken to National Party Leader Todd Muller and informed him that I passed to members of the media, by email, information containing Covid-19 patient details that was given to me by a source. I did this to expose the Government’s shortcomings ... More>>

ALSO:

PM: Labour Will Extend Loan Scheme 'lifeline' For Small Business

Labour has announced its plans to extend the Small Business Loan Cashflow Scheme and spend $162 million on a waterway clean-up package. More>>

ALSO:


Biosecurity: Winston Peters On EU Travel: 'We're Not Going To Compromise Our Country's Health'

Foreign Minister Winston Peters says New Zealanders who head to Europe on holiday should pay for their two weeks' hotel quarantine when they return. More>>

Economy: Infrastructure Investment To Create Jobs, Kick-Start COVID Rebuild

A new package of infrastructure investments will help kick-start the post-COVID rebuild by creating more than 20,000 jobs and unlocking more than $5 billion of projects up and down New Zealand. Finance Minister Grant Robertson and Infrastructure Minister ... More>>

ALSO:

Covid-19: Isolation System To Be Beefed Up After Stress

A range of improvements are already underway to address issues identified in the rapid review of the Managed Isolation and Quarantine system released today, Housing Minister Megan Woods said. The review was commissioned just over a week ago to identify ... More>>

ALSO:

Election 2020: Parties Get Into Gear

ACT has today announced its list for the 2020 General Election. “The calibre and experience of our candidates will impress voters of every persuasion. We have candidates from all walks of life. People who have built their homes, families and businesses ... More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 


 

InfoPages News Channels