Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Northland Inc Welcomes ‘fantastic’ $700,000 Boost For Tourism

Tania Burt has welcomed the Government’s decision to support the recovery of tourism after Covid-19 by investing $700,000 into Northland Inc.

The much-needed funding of $20.2 million was made available to Regional Tourism Organisation’s (RTOs) through the Strategic Tourism Assets Protection Programme announced as part of the Tourism Recovery Fund in this year’s Budget.

Ms Burt, General Manager Destination at the regional economic development agency, said that the funding injection, received through an application process, will support Northland Inc’s work in the three essential areas of destination management, industry capability and product development, and domestic marketing.

“This is fantastic news for our Northland Inc team, who have worked so hard over the past few months to make the most of the resources available to support businesses and improve the region’s visibility in the domestic market.

“With this significant central Government funding boost, we are now in a better position to positively impact the recovery of Northland’s tourism industry by partnering to roll out our new Northland-style domestic marketing campaign. It will enable us to support capability building and product development, while also positioning Northland for the future with cohesive and strategic destination management.”

Collaboration, she added, will be key to the success of these initiatives. “This is an area in which Northland has repeatedly demonstrated its strength, particularly during the pandemic where communities, businesses, agencies, industries and central and local Government worked effectively together to respond and begin to plan for recovery.”

Northland already has a traditional base of domestic visitation in place, and there has been some encouraging bounce-back spending over the weekends and recent school holidays.

“This is cause for encouragement to keep the industry moving in the right direction, and we look forward to supporting the long-term recovery with further activity,” Ms Burt said.

Northland Inc CEO Murray Reade described the funding as “great news” for the region. “This provides us with a wonderful opportunity to work with our partners to promote Northland. The industry has suffered in recent times and this investment will help to us move towards some form of recovery,” he said.

“I am particularly grateful to Tania and her team for their work in securing this funding and to those who supported her efforts, and, of course, to the Government in recognising the importance of the industry by making this investment.”

In confirming the Government funding, Tourism Minister Kelvin Davis said that the investment will “allow RTOs to support their local communities and tourism operators, stimulate regional demand, leverage Tourism New Zealand’s national marketing campaign and increase the industry’s capabilities”.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Elusive Charms Of Christopher Luxon

Well, the first 36 hours of viewing the Christopher Luxon selfie were always going to be the best, before the repetitions set in. We get it, already. He’s an extroverted/big ego/high achieving/God fearing/country music lovin’/family man who is not at all averse to mansplaining to little ladies like RNZ’s Kathryn Ryan what “technical” words like “productivity” actually mean. But wait, there’s more. National is back! Mind you, that’s not the Bad National of recent experience, but the Good National of days gone by... More>>


Defence: New Zealand Response To Assist Peace And Stability In Solomon Islands
The New Zealand government has announced that it will deploy Defence Force and Police personnel to Honiara to help restore peace and stability. “New Zealand is committed to its responsibilities and playing its part in upholding regional security,” Prime Minister Jacinda Ardern said.... More>>

Government: Delivers Reactivation Package As Aucklanders Reconnect For Summer
A new support package will help revive economic, social and cultural activities in our largest city over summer, and ensure those in hardship also get relief. The Social Development and Employment Minister Carmel Sepuloni and the Economic and Regional Development Minister Stuart Nash... More>>

Government: Crown Accounts Reflect Strong Economy Amid Pandemic

The Government’s financial accounts continue to reflect an economy that has performed better than expected, despite the latest Delta COVID-19 outbreak. The Crown accounts for the four months to the end of October factors in the improved starting position for the new financial year... More>>


National Party: Bridges Appointed Finance & Infrastructure Spokesperson

Hon Simon Bridges is the National Party’s new Finance and Infrastructure spokesperson, National Leader Christopher Luxon announced today. “Simon has prodigious skills, incredible talent and the intellectual heft needed to excel as National’s Finance spokesperson,” Mr Luxon says.... More>>

Waitangi National Trust: Waitangi Week
The Waitangi National Trust has decided there will be no in-person events at Waitangi Treaty Grounds during Waitangi Week 2022. Under the COVID-19 Protection Framework it would be practically impossible to safely proceed with the usual events of Waitangi commemorations... More>>

Freedom Camping: Making Sure People Are Up To Play With Changes
People interested in finding out how the proposed improvements to freedom camping might affect them are being invited to an information-sharing webinar... More>>




InfoPages News Channels