Scoop has an Ethical Paywall
License needed for work use Register

Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


The Next Generation Of Indigenous ECommerce Has Arrived: Te Whare Hukahuka 2021 Highest Earner Award

Ka Hao i te Ao; dedicated to transforming 10 million indigenous households worldwide through eCommerce, is pleased to announce that Martin Howard Coromandel was named the winner of the 2021 Highest Earner Award (with business experience). Proving Ka Hao’s system provides the right business know-how; all a go-getter needs to do is implement it to see success.

“While entrepreneurship begins with a brilliant idea, success is measured by the obstacles faced, and how the entrepreneur applies a solution to overcome those obstacles.” Travis O’Keefe, Ka Hao’s CEO, expressed the importance of this honour, “Martin stuck to ‘learning the knowledge’, and ‘implemented the learning’ when problems occurred - setting the stage for his ‘launch and growth’. This isn’t rocket science, and this can be you.”

When Martin, whose primary tribe is Tainui, co-founded L. Eyes Eyewear with his wife, they had $350 in their pockets and a simple passionate idea - sleek quality sunglasses with a blend of Polynesian culture.

The stories of Māori legends, Ranginui, Tane Mahuta, and Tongariro shape the Tangata (people) of New Zealand (Aotearoa). So it is no wonder, the stories that influenced Martin’s sense of purpose, also breathed life into L. Eyes Eyewear.

“My wife and I started on Facebook Marketplace [in 2017]. We advertised as a Māori couple wanting to share our Polynesian designs, and it resonated. We used our experiences and cultural passion to connect with our community,” Martin explained.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

However, there were gaps in knowledge which led to missed financial opportunities. Looking for solutions they stumbled upon Ka Hao i te Ao’s eCommerce programme.

“Initially, there was a lot of adversity within our business …“If I had to put a dollar figure on Ka Hao’s impact, I’d say we have surpassed the $250k mark for 2022, with a goal of $500k [by July].”

Ka Hao taught him how to identify his target customer and analyse back-end data, but the significant learning tool he was encouraged to implement was Email Marketing through Klaviyo.

“Auto-Responder and Klaviyo email marketing; I started by testing it on the 40k member community [Feels Like Home Bro]. Just by implementing auto-responders, we were able to capture roughly $200k in abandoned cart purchases alone!”

You can check out the website

Be sure to head over to the Ka Hao I te Ao website for further information on applications and the programme itself, visit:

The application for the Ka Hao i te Ao Programme is really simple. You must be of Māori or Pasifika descent and be able, and willing to commit at least 8-10 hours a week over 18 weeks. Eligibility for a scholarship is based on completing the application form, and all five of the ‘Comfort Challenges designed to stretch and grow participants’.

© Scoop Media

Advertisement - scroll to continue reading
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On How Climate Change Threatens Cricket‘s Future

Well that didn’t last long, did it? Mere days after taking on what he called the “awesome responsibility” of being Prime Minister, Christopher Luxon has started blaming everyone else and complaining that he's inherited “economic vandalism on an unprecedented scale” - which is how most of us would describe his own coalition agreements, 100-Day Plan, and backdated $3 billion handout to landlords... More

Public Housing Futures: Christmas Comes Early For Landlords

New CTU analysis of the National & ACT coalition agreement has shown the cost of returning interest deductibility to landlords is an extra $900M on top of National’s original proposal. This is because it is going to be implemented earlier and faster, including retrospective rebates from April 2023. More

Green Party: Petition To Save Oil & Gas Ban

“The new Government’s plan to expand oil and gas exploration is as dangerous as it is unscientific. Whatever you think about the new government, there is simply no mandate to trash the climate. We need to come together to stop them,” says James Shaw. More

PSA: MFAT Must Reverse Decision To Remove Te Reo

MFAT's decision to remove te reo from correspondence before new Ministers are sworn in risks undermining the important progress the public sector has made in honouring te Tiriti. "We are very disappointed in what is a backward decision - it simply seems to be a Ministry bowing to the racist rhetoric we heard on the election campaign trail," says Marcia Puru. More




InfoPages News Channels


Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.