Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Better Public Media commends RNZ for its planned new "digital experience"

Better Public Media commends RNZ for its planned new "digital experience" entailing a mobile app offering elements of a news website and social media.

"As audiences move away from traditional linear broadcasting, the future for public service media providers like RNZ has to be flexible, multi-platform, and responsive to evolving audience needs - and that inevitably requires online initiatives and digital apps," said BPM Chair, Dr Peter Thompson.

In BPM's view, public media innovations through new digital platforms is exactly what non-commercial government-funded media need to be doing. As Thompson explained, "RNZ doesn't compete for advertising revenue, and that enables it to take risks and trial new ideas which, if successful, can also be adapted by commercial media. This shouldn't be seen as a threat to the commercial sector but as a contribution to the media ecology as a whole."

Details of the initiative are sparse, having only come to public attention through a leak to the NZ Herald. It is not clear whether the initiative is part of a broader strategy that will include other demographics. More details about how it serves more niche audiences along with the broad 30-49 year old group as mentioned in the NZ Herald, would be welcome.

"Public service media both in Aotearoa and internationally function to serve the needs of all audiences. The scope of services RNZ provides therefore must include content aimed at both mainstream audiences and niche communities not well-served by commercial media. That is an important part of giving taxpayers value for money," Dr Thompson said.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines



Gordon Campbell: On The Newshub/Smokefree Twin Fiascos


Here’s a tale of two sunset industries. One has a track record of quality investigative reporting, and sound reportage of the 24/7 news cycle. The other sunset industry peddles a deadly substance that kills and injures tens of thousands of New Zealanders every year, while imposing significant annual costs on the public health system.

Which industry is this government rushing to assist..?
More


 
 


ACT: New Zealand Dodges Dopey Experiment In Prohibition

“Labour’s attempted crackdown on smokers would have delivered criminal groups a near-monopoly over the cigarette trade,” says ACT Health spokesman Todd Stephenson... More


Government: Backs Police To Crackdown On Gangs
The coalition Government is restoring law and order by providing police new tools to crack down on criminal gangs, says Justice Minister Paul Goldsmith and Police Minister Mark Mitchell. “Over the last five years gangs have recruited more than 3000 members, a 51 per cent increase... More


Government: Humanitarian Support For Gaza & West Bank

Winston Peters has announced NZ is providing a further $5M to respond to the extreme humanitarian need in Gaza and the West Bank. “The impact of the Israel-Hamas conflict on civilians is absolutely appalling," he said... More


Government: New High Court Judge Appointed

Judith Collins has announced the appointment of Wellington Barrister Jason Scott McHerron as a High Court Judge. Justice McHerron graduated from the University of Otago with a BA in English Literature in 1994 and an LLB in 1996... More

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels


 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.