Durex Launches First Vibrators to NZ Market

Durex Launches First Vibrators to NZ Market
- Past survey shows Kiwis love vibrators -

To coincide with Valentine’s Day, Durex is launching two new vibrators in New Zealand to cater to Kiwis’ sexual appetite for enhancement products – these are the first ever Durex vibrators to be launched in this country.

Durex Play Wand and Durex Play Little Gem are both premium vibrators that have been designed to heighten Kiwis’ sexual experiences.

Durex encourages and promotes safe sex, and in recent years has also focused on product innovation to help improve sexual relationships and aid with sexual experimentation. The Durex Play Vibrator range is a natural extension of this enhancement offering.

New Zealanders are an adventurous bunch who aren’t afraid to experiment with products in order to add spice to their sex lives. According to the 2005 Durex Global Sex Survey, New Zealanders scored above the global average for use of sexual enhancement products, with 37 per cent of Kiwis admitting to owning a vibrator.

Director of Sex Therapy New Zealand Robyn Salisbury says approximately half of all women do not reach orgasm from intercourse, and vibrators are an effective way of helping them to achieve maximum enjoyment.

“As women age it can become harder to reach orgasm as they require more clitoral stimulation, so vibrators can be a valuable addition to a couple’s sexual repertoire,” says Ms Salisbury.

“For some a vibrator helps them reach their first ever orgasm; for many others it’s a simple way to enhance desire, arousal and orgasm. Our sexuality is a vital energy source to be nurtured and treasured," says Ms Salisbury.

The Durex Play Wand comes in a classic vibrator shape which is rechargeable and can be used internally and externally. Durex Play Little Gem is the perfect massager, also rechargeable, and is used externally to enhance sensual pleasure by stimulating the external erogenous zones.

Both vibrators have three speeds in addition to a pulse mode which is guaranteed to provide maximum pleasure. The products can be purchased through www.durex.co.nz, and will be coming soon to leading pharmacies nationwide. Durex Play Little Gem has an SRP of $130 and Durex Play Durex Wand has an SRP of $150.

ENDS

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