Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Dates confirmed for Air NZ Fashion Week 09

Media Release

April 2nd 2009

Dates confirmed for Air New Zealand Fashion Week 2009


Air New Zealand Fashion Week has confirmed its dates for 2009 as Monday 21 September to Friday 25th September 2009.

The announcement of the dates comes with indications of strong commitment to the collections from designers.

Air New Zealand Fashion Week Managing Director Pieter Stewart says she’s encouraged by the early interest.

“During these challenging economic times it’s encouraging to see so many designers coming to us at this early stage hoping to show Autumn/Winter collections at this year’s Fashion Week. As always we have a strong core of established designers plus emerging designers expected to show,” she says.

Recent designer meetings held by ANZFW organisers tackled the issue of economic downturn and suggested designers “throw away the rule book” and “get creative”, working smarter not harder.

Stewart spoke to designers about maximising their sponsorship opportunities, keeping shows simple and effective, and cutting back on unnecessary trimmings.

“This year will be more challenging than ever for some designers, however those that stay focused and make changes in preparation for changing consumer behaviour will continue to flourish. A strong recommendation we’ve made to all designers is to look at sustainability within their business in every way. A strong and lean financial model to ensure survival through difficult times coupled with options that ensure eco accountability are now important considerations in the minds of customers.

With an eye on international markets, Stewart has set this year’s dates to accommodate changes to the dates of key international fashion weeks. New York Fashion Week has confirmed set annual dates in early September, closely followed by London Fashion Week. Air New Zealand Fashion Week will now coincide with with Milan Fashion Week, but falls prior to Paris Fashion Week.

ANZFW will be extending invitations to media and buyers not just from the traditional markets but to the strongest developing markets of the Asia region and USA.

“We feel that Asia, is a relatively untapped opportunity for New Zealand designers. Asia is right on our doorstep and a hugely emerging market. We hope that by shoulder tapping some key publications, celebrities and buyers, and bringing them to New Zealand we’ll be able to open some doors so local designers can gain a strong foothold exporting to these countries,” says Stewart.

Confirmed designers for Air New Zealand Fashion Week 2009 will be announced at the Designer Announcement event held at The Westin Hotel in late July with the release of the final schedule and designer list for the week just prior to the shows.


ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: Joel Coen's Monochromatic Macbeth

The Bard of Avon may well be smirking up the sleeves of his lace doublet at the irony of Will Smith's Oscar debacle, but now that the initial furore has dissipated, it's worth revisiting the movie for which Denzel Washington was also nominated. More>>

Howard Davis: Kenneth Branagh’s Black & White Belfast

Branagh has assembled a wonderful cast, including Ciarán Hinds, a gently formidable actor who well deserves his Oscar nomination, and Judi Dench, who steals every scene she’s in. More>>


Howard Davis: Dennis Villeneuve’s Dune - A Brief History

So many elements of Herbert’s novel have since become tropes of popular SciFi that Villeneuve’s film sometimes seems deceptively derivative. What makes all this nonsense essential viewing is his astonishing visual sensibility. More>>


Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which has been republished by Te Papa press. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland