Television Advertising Follows Recessionary Trend

Television Advertising Follows Recessionary Trend

Television revenue for the first half of 2009 was $257.1 million, a drop of 13.3% from the $296.5 million achieved in the first half of 2008. The drop of $39.4 million was not unexpected given the current worldwide economic climate. In recessionary times, Television advertising is normally affected first, and is on the lead of the recovery cycle.

With television viewing at record levels, advertisers using the medium are finding increased effectiveness for their advertising dollar.

Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).

ENDS

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