Invivo Partners With Sydney Art Gallery

Media Release

FOR IMMEDIATE RELEASE

10 August 2009, Sydney, Australia

Invivo Partners With Sydney Art Gallery Gaffa For Opening

New Zealand wine producer Invivo is sponsoring Gaffa Art Gallery in Sydney for the launch reception of “Alter Ego, the other I” The event is part of Sydney Design 09, 13th International Design Festival.

The event at Gaffa will feature exhibiting designers, artists and jewellers include Melinda Young, Sean O’Connell, Mark Vaarwerk, Lisa Furno, Scott Rosen, Alice Potter, Kelly Robson and Lauren Reid. Curated by Zoe Brand.

Gaffa director Kelly Robson, comments “We are thrilled to have the support of Invivo for our upcoming Design Week event. As an organisation that seeks to provide a platform for emerging talent in the inner-city, we have much admiration and appreciation of Invivo’s desire to be involved with the creative industry. Gaffa’s exhibition program is considered to showcase the most cutting edge emerging art and design in the City and we find the partnering with Invivo, to be extremely fitting.”

Invivo’s alignment with the contemporary arts includes their unique label designed by fashion house Zambesi, current wine sponsor for New Zealand’s presence at the 53rd Venice Biennale in Italy and a recent sponsor for gallery shows in US and New Zealand.

Co-founder and director of Invivo, Tim Lightbourne, states “The sponsorship with Gaffa in Australia supports Invivo’s partnership with the international arts and designer fashion community. Gaffa is a fantastic gallery, and we are happy to be a part of their exhibition for Sydney Design 09, I am hoping the event will mark an ongoing relationship with Invivo wines and Gaffa gallery”

About the Exhibition:

13th - 25th August

ALTER EGO (THE OTHER I)

Lauren Reid, Melinda Young, Mark Vaarwerk, Sean O\\\'Connell, Vernon Bowden, Lisa Furno, Kelly Robson and Alice Potter | Curated by Zoe Brand

Like to play somebody you couldn’t possibly be in the real world? Create an alternative personality or persona? Become your own alter ego? This exhibition invites designers across various disciplines to create an alter ego as a means to push boundaries, explore ideas and create works that they may never have dared to if they were creating as “themselves”.

About Gaffa:
Gaffa is an artist-run space situated behind Sydney’s Central Station. It is committed to providing an accessible creative space for emerging artists throughout inner-city Sydney.
Gaffa offers a platform for new emerging talent in an environment where the artists and the audience can enjoy a comfortable interaction. Gaffa opened in 2006 on May 18th with the group show ‘Maiden Voyage’. Coming from an object based background, the directors' intention for Gaffa is to provide a platform for emerging artists in this area in particular which they feel is currently under represented in the ARI’s.

About Invivo:
Invivo, meaning in life is about creating wines to enjoy to the fullest, just like life itself - Invivo would like to be a part of life’s experiences. The wine has been crafted by Winemaker and Invivo co-founder Rob Cameron. As winemaker, Cameron’s vision is to capture the essence of the variety of each grape growing region. Through his extensive experience of winemaking in Europe and New Zealand, Cameron has gained an acute understanding of creating wines loyal to their region, with excellent balance and drink appeal.

Current wines include:

Marlborough Sauvignon Blanc

Marlborough Pinot Gris

Marlborough Rose

Central Otago Pinot Noir

Invivo is distributed in New South Wales by Southern Sphere Wines

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