Cycling New Zealand re-branding

13 August 2009

Cycling New Zealand re-branding signals closer relationship with BikeNZ.

Cycling New Zealand, a member organisation of BikeNZ, announced their re-branding to be known as ‘BikeNZ- Road &Track’ from today.

“It is vital to the ongoing success of road and track cycling in New Zealand that we adopt a ‘one brand’ policy with anything relating to cycling, and use the BikeNZ brand,” says BikeNZ Road & Track President Garry Bell.

BikeNZ Road & Track are the volunteer member organisation of BikeNZ, charged with guiding road and track cycling in New Zealand.

“New Zealand’s National Road and Track Cycling Championships have been branded BikeNZ for a number of years, but it was a logical step in order to eliminate any confusion from our members or the wider public.”

The re-branding also signifies a closer working relationship between BikeNZ Road & Track and parent organisation BikeNZ.

“We identified a real need to develop our cycling clubs and broaden their membership to capture the growing recreational cyclist,” says BikeNZ CEO Kieran Turner. “A closer working relationship also creates a more seamless transition for junior and senior club riders into BikeNZ’s High Performance programme. Together, we’re working on creating a solid platform for our young riders to succeed on the world stage.”

To guarantee the delivery of key BikeNZ Road & Track programmes during a significant growth period in New Zealand cycling, BikeNZ have announced the appointment of Rachael Neutze as BikeNZ Road & Track Relationship Manager. Prior to her new role, Rachael has worked within the BikeNZ event management team over the last two years.

“Having already built many key relationships within the BikeNZ Road & Track community, and as a genuinely passionate cyclist, I’m excited about getting stuck into my new role.”

 “It all means an improved and more fluid delivery of member organisations’ key projects, and providing better tools to empower our clubs.”

“We’ll be especially working on creating a ‘marketing toolbox’ for road and track cycling clubs. This will help to increase their capability to run better events and market themselves to attract new members.”

BikeNZ created a world first in 2003 by bringing together all forms of cycling from road and track cycling, to mountain biking and BMX, under one organisational structure. BikeNZ are currently in discussions to establish relationship managers with each of their other member organisations.

-ENDS-

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