Bluebird Invites Kiwis to Do Them a Flavour

Bluebird Invites Innovative New Zealanders to Do Them a Flavour (And Win a Packet!)

Taste savvy New Zealanders will have the chance to create the next great chip flavour, Kiwi style, with DO US A FLAVOUR.

Launched by Bluebird Foods, DO US A FLAVOUR stakes are high for this New Zealand-first competition. The overall winner will receive a staggering $20,000 in cash and two percent of sales for the duration the winning flavour is sold. Three runners up will receive $5,000 each.

Entry is simple. Potential flavour creators need only submit an original flavour idea along with a creative image to www.bluebird.co.nz. Judges will select four finalists whose flavour creations become part of a limited run, on sale in supermarkets throughout the country. The New Zealand public will then get the chance to vote with their tastebuds - the ultimate winner being decided by a combination of sales and public votes online.

"If the flavour sells really well and New Zealand consumers just love it, as much as they love Salt and Vinegar, it could be worth up to $100,000 a year to the winner. We expect this to be the most popular promotion of 2010 in New Zealand," says Bluebird Managing Director, Gerard Smith.

Fronted by TV and Radio Personality Mikey Havoc, Bluebird’s DO US A FLAVOUR competition is open for entries from 24 May to 10 July. Mikey Havoc will join a panel of independent judges including a Culinary expert and a Chip-ologist (chip connoisseur and flavour expert), who will shortlist four finalist flavours based on:

• Originality
• Creativity
• ‘Delicious-ness’

The competition has already run in the UK and in Australia where they were swamped with entries; the UK received 1.2 million entries. Michelin Chef Heston Blumenthal led the panel of judges who chose young British Mum Emma Rushin as the winner with Builders' Breakfast - a chip flavoured with bacon, sausages, tomato and egg. Australia received over 315,000 entries, with Aline Pascuzzo taking out the winning spot with her Caesar Salad idea.

Bluebird has put out the challenge to all New Zealanders: get those creative juices flowing, get inspired and 'Do Us A Flavour’. For competition details and to enter visit www.bluebird.co.nz

ENDS

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