Make a mother’s day

25 May 2010


Make a mother’s day

CCS Disability Action is launching a ‘Make a mother’s day’ campaign which went to air 25 May and will run through until the end of July. The TV commercial features a real kiwi mum going about a typical hectic day with her disabled son and sibling. While many mums get a bit of a break on Mother’s Day, the campaign highlights there are thousands of mums caring for disabled children who need emotional and practical support all year round.

There are over 12,000 families in New Zealand with disabled children, who need extra support to get through each day. Every seven minutes, someone reaches out to CCS Disability Action for support. The mother featuring in the TV commercial, Andrea Reid states CCS Disability Action has made a real difference in her life “there are not many kids out there like Ben with cerebral palsy, so agencies like CCS Disability Action, where they offer family support, information and advocacy is fantastic. By having people from CCS Disability Action there, I know I’ve always got someone to call upon.”

The campaign microsite www.makeamothersday.org.nz invites the viewer into the home of Andrea and Ben who we get to know in the TV commercial. It provides insight into the extra energy and effort needed to get through every day. The site shares stories from other New Zealand families who face the additional challenges of caring for a child with a disability.

Donations go to support Kiwi families in local communities. For $20 each month you could help give a mother the support she needs. If you would like to make a donation call 0800 20 20 70 or go to www.makeamothersday.org.nz.

~ENDS~

© Scoop Media