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Bring a Bra Day

Media release 17 August 2010

Bring a Bra Day – Wednesday 8 September 2010

GirlGuiding New Zealand has nominated Wednesday 8 September as Bring a Bra day to help boost the collection to beat the world record attempt for the longest bra chain in November. Whether you’re a business, health care provider, government or local government department, other not-for-profit, educational and childcare facility – the list is endless but everyone can participate. This includes men, women and kids – so please take up the challenge to pop a bra or two in your bag!

Wednesday 8 September everyone throughout New Zealand is being asked to find those old or unwanted bras to support GirlGuiding New Zealand’s (NZ) attempt at the world record for the longest bra chain of 200,000 bras. About 170,000 more bras are needed by November this year.

Whether it’s one bra or 100 bras it all helps – and it doesn’t matter what condition they are in.

The logistics of the world record attempt, which will be held in Dargaville where the idea for the Bra Chain started, are huge, says Ruth Teasdale, Chief Executive, GirlGuiding NZ.

“The length of the chain would be approximately 184 kilometres, or looking at it another way, 3630 times the length of an Olympic swimming pool.”

“If the average weight of a bra is 55gms, 200,000 bras would weigh approximately 12 tonnes or the same as a 49 seater bus!”

“It’s a massive logistical exercise and we are really looking forward to making it happen” says Ruth Teasdale.

“Raising awareness about the detection of breast cancer is the reason behind this world record attempt. As New Zealand’s largest female only organisation we are aware of the devastating effect of breast cancer, not only on our members and staff, but on women and their families everywhere,” says Ruth.

Once the bra chain record has been achieved, high quality bras will be sent to women in Africa, Haiti, the Pacific Islands or other countries as a way of giving back to women and girls overseas.

“Spread the word and support our Bring a Bra Day through your workmates, workplaces, schools, kindys, childcare centres… and help us achieve our goal of 200,000 bras,” says Ruth Teasdale.

Collection information is available at or they can be dropped off at your nearest Postie store. Updated information about the number of bras collected and how people can help is on

So – spread the word and help us raise awareness of breast cancer!


© Scoop Media

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