Success in bringing Olives to the people!

MEDIA STATEMENT – Monday 20th September 2010
Issued by Food Hawke’s Bay

Success in bringing Olives to the people!

Despite gale force winds in Hawke’s Bay over the weekend the New Zealand Olive Festival went off without a hitch. As the gates opened at 10am people poured down the Sileni Estates driveway. With lots to see, do and taste Vicky Rope from Food Hawke’s Bay says ‘We believe we have secured another great event on the Hawke’s Bay event calendar with people travelling from outside the region for the event, we had people from Taupo, Wellington, North Canterbury, Waiheke Island and Nelson plus a lot of locals”

Celebrity Chef from Wellington, Rex Morgan was a huge successful showing keen foodies how to utilise Olive Oil in different ways. Olive Oil ice-cream atop an Olive Oil chocolate cake drizzled with citrus infused oil was a hit as it was handed around the audience.

The oil workshops were interesting with one man saying he needs never use butter again, when oil can do much the same thing and it is better for you!

A most talked about feature of this years’ festival was the Chefs Table with Dish Magazine. Hosted by Victoria Wells, Editor of Dish magazine, we had a lot of eager people wanting to sit down with the chefs to ask them about their careers, tips in the kitchen and future plans. “People are really interested in chef’s and the chance to sit down in an intimate environment with them to chat was a great opportunity” Vicky Rope says.

Stallholders were happy with the turnout, experiencing great sales and a lot of interest in Olive Oil, olives and the general industry.

Ends

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