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Singles hit internet after Royal Wedding Confirmed

18 November 2010

For Immediate Release

Kiwi singles flock to internet after Royal Wedding confirmed

The news that Prince William is to marry Kate Middleton appears to have spurred New Zealand singles to action, with Trade Me’s dating site experiencing record levels of activity.

The past three days has seen 46,336 personal messages sent on Findsomeone, a 27% increase. Meanwhile the sending of flirtatious smiles on the site has also stepped up, increasing 16% to 14,710 since Tuesday.

“We’ve never seen a news event have so much impact on Kiwi dating activity,” said Trade Me’s head of Operations Mike O’Donnell.

“Typically online dating has two big ramp up periods, around New Year’s Eve and Valentines Day, but obviously royal romance has made a lot of reluctant lovers pull finger.”

Findsomeone has over 200,000 members and targets the 30-60 year old set who are serious about finding someone genuine.

“The biggest challenge to Kiwi daters is getting up the gumption to make the first move. The increase in activity we’ve seen on the site suggests Prince William’s decision to commit has given our local singles a kick in the pants.”


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