Monteith's to Sponsor 2011 Hokitika Wildfood Festival

MEDIA RELEASE 19th January, 2011

Monteith's Returns to Sponsor 2011 Hokitika Wildfood Festival

Monteith's, one of the original sponsors of the iconic Hokitika Wildfood Festival, has renewed its beer sponsorship for the 2011 event. This year's festival, themed 'Where the Wild Foods Are' takes place in Hokitika on Saturday 12th March. Westland Business Unit's general manager Sonya Matthews says she's delighted that Monteith's is involved once again in the festival. "We've always enjoyed a great working relationship with the team at Monteith's and it's great to have them back as our official beer given their lengthy heritage on the coast."

Monteith's was established on the West Coast in 1868 but its popularity has spread much further than the South Island. Monteith's is now a firm favourite across Australian and is sold in the UK.

Monteith's first appeared at the Wildfoods Festival in 1990 but became an official sponsor in 1995. The sponsorship arrangement lasted until 2006.....17 years in total.

Monteith's marketing manager, Russell Browne says the Monteith's team is looking forward to being back at the festival and showcasing some of their more recent varietals to festival-goers.

"We've launched many new variants since 2006 and recently added two ciders to the Monteith's family which have been received extremely well. All our beers match with food, even food that is slightly unusual or wild!"

Tickets to the Hokitika Wildfoods Festival can be purchased through Ticketdirect www.ticketdirect.co.nz for $37.

CAPTION: The Monteith's team and fans are looking forward to being at Hokitika Wildfoods Festival in March.

ENDS

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