Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Citroen Looks to Students for a Vision of the Future

Citroen Looks to Students for a Vision of the Future

A series of visionary designs in a Citroën sponsored project at the collage that has produced some of the world’s leading car designers have been unveiled at the Royal College of Art’s Interim Degree Show in London.

The Double Challenge project required RCA MA second year students to design a compelling ultra-compact model that could establish a unique Citroën e-vehicle aesthetic for the future. The project was jointly sponsored by Citroën and EXA, a France-based aerodynamic simulation software company.


Click for big version

Heikki Juvonen’s E-3POD Antistatic was chosen as the best overall design by representatives from Citroën’s Style Centre and Electric Vehicle Development Team. His single-seat creation is a bold and engaging take on an urban three wheel electric vehicle. The distinctive, aerodynamic styling features two smaller wheels at the front with the driver sitting inside a larger third wheel with an innovative hub-less design. As his prize, Heikki receives a six month employment contract to work at the prestigious PSA Design Centre in Paris.


Click for big version

Heikki commented; “I’m thrilled Citroën selected my design as their favourite and I can’t wait to work with their talented team in France. As a designer I strive for new and better solutions. Good and sustainable design not only improves manufacturer brand image and sales, but can also help to preserve our environment.”

Citroën had significant involvement throughout the Double Challenge project, providing industry figures to lend the students their expertise and experience, as well as organising a trip to the PSA Design Centre and Le Conservatoire, Citroën’s in-house museum of historic models.


Click for big version

Philippe Holland, Responsable Style Graphique at Citroën, said; “We’re delighted to be involved in this important RCA project. The students have produced some truly exceptional ideas for the future design of electric Citroën vehicles. This type of powertrain is increasingly recognised as an important solution for economically and environmentally viable urban transport; so it’s fantastic to see the electric visions of these potential car designers of tomorrow.”

The RCA is the only exclusively postgraduate art and design university. The college’s Automotive Design course has been in existence for 40 years and is the oldest of its kind in Europe.


Click for big version

Mark Lloyd, Chief Designer of the award-winning Citroen DS3, previously studied at the Royal College of Art.

ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: NZSQ Conclude National Tour With ‘Release’ Programme

The NZSQ concluded their national tour in Wellington with a three-part programme, the triumphant final installment of which was entitled ‘Release.’ It included three pieces representing radical musical innovation... More>>

Howard Davis: The Show Must Go On - ‘La Traviata’ Opening Night Wobbles
Casting problems have beset ‘La Traviata’ since its first performance in March 1853 at Venice’s La Fenice opera house. Sadly, Saturday night’s premiere at Wellington’s newly-restored St James Theatre proved no different... More>>



Howard Davis: Dennis Villeneuve’s Dune - A Brief History

So many elements of Herbert’s novel have since become tropes of popular SciFi that Villeneuve’s film sometimes seems deceptively derivative. What makes all this nonsense essential viewing is his astonishing visual sensibility. More>>


Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which has been republished by Te Papa press. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland