Hyundai – Official Car Partner of World Cup Cricket

10.02.11

Hyundai, well-known for its support of the FIFA™ and Football World Cup globally, is now a major backer of cricket.

It will be providing official support at the World Cup starting shortly. Hyundai has just signed a deal with the International Cricket Council (ICC) to become the ICC’s first, official car partner. The current agreement runs from now until 2015.

ICC officials and players will use Hyundai cars for official transportation for the duration of the ICC Cricket World Cup 2011. And Hyundai will be the transportation partner for ICC’s other competitions, such as the Champions Trophy and the World Twenty20, among other exclusive rights.

“The ICC Cricket World Cup is one of the world’s biggest sporting extravaganzas and New Zealand is always one of the top contenders,” commented the Chief Operating Officer of Hyundai New Zealand, Tom Ruddenklau.

“It’s fitting that Hyundai, one of the world’s fastest-growing major automaker, is involved with this exciting tournament and indeed right across world cricket.”

“Here in New Zealand of course Hyundai is a significant backer and supporter of a wide range of sports as well as community organisations, so we are delighted to be there not only cheering on the Black Caps but helping ensure the tournament is a winner.”

The 2011 World Cup, a 50-over contest, sees games between 19 February and 2 April in India, Bangladesh and Sri Lanka. There are a total of 49 matches with teams from 14 nations.

The World Cup is one of the most-watched events in the world, with more than 700,000 spectators in host countries and 2 billion television viewers in 110 countries. In India, Hyundai will hand over a fleet of vehicles including Hyundai’s top-selling i20 model, as well as the Santa Fe SUV, New Zealand’s family wagon.

Hyundai’s cricket involvement forms part of the mega-company’s expansion in its global sports marketing activities as it boosts its brand image worldwide.

Hyundai has an 11-year association with FIFA, serving as the official automotive supplier to all FIFA-sanctioned events around the world. Hyundai is currently one of FIFA’s top partners and has extended its strategic sponsorship agreement with FIFA to cover the 2022 FIFA World Cup™ in Qatar.

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Hyundai supports the ICC World Cup and cricket ongoing: Haroon Lorgat (left), CEO of the International Cricket Council (ICC), accepts key from H.W. Park (right), CEO of Hyundai Motor India (HMI)

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