Hubbards catapults another clever idea onto market

Hubbards catapults another clever idea onto market
Hubbards launches into 2011 with two clever new cereals.

Part of the new Clever Clusters range, Innocent Indulgence and Metro Modern have been carefully crafted to deliver the “dream team” of flavours - a taste explosion that will have consumers hungry for more.

Innocent Indulgence is a fusion of real dark chocolate teamed up with delicious raspberries to create a luxurious “not so naughty” treat. With 70 % wholegrain clusters the cereal is high in fibre and has reduced fat. It is the first time real chocolate has been used in a cluster. Now you can indulge yourself without the guilt. This cereal will be loved particularly by people who enjoy a treat. But make sure it stays on the top shelf, otherwise the whole family will be helping themselves to it!

Drawing on the taste and nutritional value of ancient grains, Metro Modern has been developed for modern tastes. The medley of grains including quinoa and buckwheat along with cinnamon flavours and seeds combine in what will become a sure fire flavour favourite. The light cereal includes healthy linseed, sunflower and almond seeds (LSA) to keep you healthy on the inside, clusters that are reduced in fat (30 per cent less fat than Hubbards Simply Berry Clusters), and the cereal contains no wheat or gluten, which is perfect for people on a restricted diet or simply choosing a healthier lifestyle. This cereal is for the discerning consumer, one who is looking for something different and a guaranteed jump start to the day.

ENDS

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