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Vogue Australia to judge iD Emerging Designer Awards


FYI - Media Release: Friday 18 March 2011

Vogue Australia to judge iD International Emerging Designer Awards

iD Dunedin Fashion Week, 5-10 April 2011

iD Dunedin Fashion Week proudly confirms Damien Woolnough, editor of, as the final judge for the 2011 iD International Emerging Designer Awards. Vogue Australia's attendance further consolidates iD Fashion Week's place on the global fashion calendar. After working at publications such as Style, Harper's Bazaar and GQ Australia, Woolnough is now a frequent contributor to Vogue Australia and The Australian newspaper. is Australia's leading fashion website with more than 1 million unique browsers a month.

The judging panel for the 2011 iD International Emerging Designer Awards includes Damien Woolnough, editor of; Akira Isogawa, international guest designer; Stefano Sopelza, project supervisor of the Mittelmoda Fashion Award, Italy; and renowned New Zealand fashion designers Margi Robertson (Nom*D) and Tanya Carlson (Carlson).

Prizes include:

o Life Pharmacy 1st Place $5,000 cash

o Dunedin City Council 2nd Place $3,000 cash

o Mild Red 3rd Place $1,000 cash

o Pacific Blue Prize: return flights for two to Brisbane, Australia

o Mittelmoda Prize: direct entry to 2011 Mittelmoda Italian fashion awards plus $600 cash from Haier

o Dunedin Golden Centre prize: $1,000 cash for the most commercial collection

iD Dunedin Fashion Week - takes place in Dunedin, New Zealand from 5-10 April 2011.

For a full calendar of events visit

Tickets for key events during iD Dunedin Fashion Week are still available at TicketDirect venues, on 0800 4 TICKET or purchase online at; a booking fee applies.


Damien Woolnough, editor,

"I can't wait to come back to Dunedin. It's incredibly impressive and inspiring the way this beautiful city embraces iD Dunedin Fashion Week and supports contemporary design and innovation. Awards such as the iD International Emerging Designer Awards are crucial for promoting the Sarah Burtons, Haider Ackermanns and Akira Isogawas of the future. Creativity and construction are important for me when judging awards and I also look for a cohesive vision from the designer that lets me know the journey they wish to share with me through their clothing."

The iD International Emerging Designer Awards will take place on Thursday 7 April 2011, starting at 7pm. Front-row tickets $70, second row and raised seating $55, and tiered seating $40. Tickets include a show gift bag and programme. The event will be held at the Lion Foundation Arena, Edgar Stadium, Dunedin, in front of an audience of more than 1200. Doors will open at 6.15pm.

The 2011 iD Dunedin Fashion Show will take place on Friday 8 April and Saturday 9 April, starting at 8pm, in front of an audience of 1500 each evening. Front-row tickets $110, second row and front-row carriage $90, third row $75, fourth row and second-row carriage $65. Tickets include a complimentary drink, show gift bag and programme. Doors will open at 6.30pm.



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