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Put a White Can on the Mantelpiece

Toast the All Blacks

Put a White Can on the Mantelpiece

Steinlager has created a virtual mantelpiece on Facebook, where people can upload photos of their white can as a pledge of unconditional support and belief in the All Blacks.

People who post photos of their can could be in to win rewards, with special attention given to those who do something creative or unusual.

Currently, over 11,000 believers have signed up to the Facebook page in support of the team, with the tally still rising. Todd Gordon from Steinlager is surprised by how many believers still have white cans from the days of old

“New Zealanders have really come out in force to support the All Blacks and the comeback of our white can. It reminds them of a good time in history, and excites them as to what the future will bring for the boys in black”

“To see everyone putting their white can pride of place on the mantelpiece as a pledge of support to the team is quite special for both the fans and the All Blacks. There are some great pictures being uploaded, it’s really starting to capture the nation’s imagination,” says Gordon.

Show you believe this year, and add your white can to Steinlager’s virtual Facebook mantelpiece. To upload a photo, visit You must be 18 years or older to view this site.

Steinlager – 25 years of unconditional support of the All Blacks.


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