Buy Heineken – Fly to Poland – Be Awesome!

News Release
14th March, 2012

Buy Heineken – Fly to Poland – Be Awesome!

Heineken is giving away the chance to win three VIP packages for you and a friend to one of Europe’s biggest music festivals – the Heineken Open’er.

Purchase specially marked Heineken 12 packs or in bars this July and you, along with a friend, could be flying business class to enjoy the Open’er Festival in Kosakowo Poland.

The lucky winners and their friends will get to enjoy music performances from over 140 bands across eight stages from the 4th - 7th July. Confirmed acts so far include Bats for Lashes, Wiz Kalifa, Franz Ferdinand, Björk, Friendly Fires and many more - soon to be announced.

Voted ‘Europe’s Best Major Festival’ in 2009 and 2010, the Heineken Open’er Festival has amassed a cult following over its 10 years and has attracted some of the biggest artists to its many stages including; the Kings of Leon, Groove Armada, Kanye West, Snoop Dogg, The White Stripes, Fat Boy Slim, Coldplay, Prince, Pearl Jam, Muse and the Chemical Brothers - just to name a few.

Heineken Marketing Manager, Hailey Bloore says, “Heineken is a catalyst that can bring exciting and shareable experiences and we want to give New Zealander’s the chance to be treated like a VIP at one of Europe’s biggest music festivals. In 2012 Heineken will sponsor more than 25 music festivals in Europe which will have some of the world’s best artists taking to the stage.”

How to enter:
There are two ways to enter the competition – simply purchase a promotional 12 pack of Heineken, between 5 March 2012 and 27 May 2012, look for the unique code on the inside of the pack and text or enter it online at heineken.com/nz. Alternatively, you can purchase three Heineken’s from selected Heineken bars nationwide and receive a unique code which can be entered in the same way.

When entering the prize draw, you will also go in a weekly draw to win one of 12 Heineken $2,000 ‘Travel Cards’ from Harvey World Travel - giving Heineken fans the opportunity to ‘Open their World’ to overseas travel.

For more information on the promotion visit: http://www.heineken.com/nz/opener-festival.aspx

-Ends-
Notes to editors:
• Heineken Open Your World Open’er on-pack promotion runs for 12 weeks, from 5 March 2012 to 27 May 2012

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