Winners of 2012 Mishmash remix challenge

Today Getty Images announces the winners of the 2012 Mishmash Music/Video/Remix competition – the global contest which challenges creatives, filmmakers, mini-documakers and anyone with a vision or idea to create a one to three minute long short story, video art, or music video using a mix of high res video, stills and music from Getty Images.

Australia and New Zealand have made their creative mark on the competition with two winning entries being awarded in this region.

• First prize APAC region: Marcia Hawira and Shay Morris from Hamilton, New Zealand, took home the top prize in the APAC region for Natalia, a short tale of vengeance inspired by Quentin Tarentino. The two friends have just completed their BA at Wintec, Waikato Institute of Technology.
• First prize ANZ region: Elsbeth Everest from Geelong, Victoria, was awarded first prize in Australia and New Zealand for her mockumentary on bubble wrap. Just turned eighteen, Elsbeth is the youngest 2012 Mishmash winner of any region.

Getty Images announces the winners of 2012 Mishmash remix challenge
“Beautifully modulated, intimate and simple” – R/GA, Chief Creative Officer, Nick Law on winning Mishmash video

Auckland, New Zealand – 21 March, 2012: Getty Images has today announced the winners of its annual Mishmash music/video/ remix competition. The competition, which launched in January, received 300 entries from around the world, with winners being divided between three regions: EMEA (Europe, Middle East and Africa), the Americas and Asia Pacific, with one global overall winner also selected.

Jason Harper’s entry, In This Shop, which explores the place of a local business in modern day American society and is set to a poem by Mark Anthony Thomas, was awarded the Global Grand Prix title, which chairman of the jury and R/GA, Chief Creative Officer, Nick Law described as “beautifully modulated, intimate and simple.”

Other winners include:

Global Grand Prix and Americas: Jason Harper from the US for In This Shop
APAC: Marcia Hawira and Shay Morris from New Zealand for Natalia
EMEA: Blake Dixon from the United Kingdom for
The Newton N. Minow Experience
Public vote prize: Bartolome Barrero from Spain for Mother Nature whose work received 3350 votes from the public.

In addition, a local prize was awarded to Elsbeth Everest for the best entry received in Australia/New Zealand. The video Bubble Wrap, is a mockumentary on the 1950's invention.

Each of the winning entries cleverly blurred the lines between imagery and video to create works which both impressed and challenged the judges with their creativity, story-telling techniques, slick editing and innovative subject matter.

Andrew Saunders, Senior Vice President, Creative Content, Getty Images said: “Once again we have had an overwhelmingly positive response to Mishmash, which never fails to produce work that both inspires and surprises us. The high calibre of films really showcases our creative and engaging content and we feel that the shortlisted entries demonstrate the evolution of video and media as a growing and highly engaging communication platform. A huge congratulations to all of our winners.”

Getty Images received over 300 submissions from creatives in over 50 countries – an increase of 250 per cent compared with the 2010 competition.

New for 2012, Mishmash entrants could choose to enter one of three categories: short story, music video or video art. Each film, which needed to be between one and three minutes long, was created using Getty Images video, music and imagery content.

The competition, which ran for two months, was judged by 29 of the world’s leading music, technology and film production professionals and was chaired by R/GA’s, Global Chief Creative Officer, Nick Law. Other judges included:

• Ignacio Oreamuno, President, I have an idea
• Nate Lanxon, Online Editor, Wired
• Leading Bollywood film producer Aashish Singh from Yash Raj Films

For more information on the Mishmash competition, or to view the award-winning entries, visit www.gettyimages.com/mishmash

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About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.co.nz to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

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