New P&O Cruises Ice Cream Flavour is Simply Genius

New P&O Cruises Ice Cream Flavour is Simply Genius
 
A new ice cream flavour that has brought a Kiwi classic and an all-time favourite together is sure to have ice cream lovers talking when it launches today.
 
P&O Cruises and New Zealand Natural Premium Ice Cream are confident they are on to a winner with the new P&O Cruises Chocolate Hokey Pokey, unveiled for the first time onboard the Pacific Dawn in Brisbane today.
 
The new flavour was launched as part of a commercial partnership between P&O Cruises and New Zealand Natural which will see New Zealand Natural parlours added to all ships in the P&O Cruises’ fleet.
 
Pacific Dawn is the first ship to boast one of the New Zealand Natural at-sea parlours, which have a brand new look and feel.
 
The parlour was installed while the ship was in drydock receiving an extreme makeover this month. 
 
Shane Lamont, New Zealand Natural’s Managing Director, expects P&O Cruises Chocolate Hokey Pokey will fast become a top seller.
 
“Chocolate is the second most popular flavour in New Zealand, followed closely by Hokey Pokey which has been a Kiwi classic since it was invented here 50 years ago so we think that by combining them, we’re on to a winner,” Mr Lamont said.
 
Extensive market research went into developing the new flavour, with experts trialling dozens of potential combinations, but in the end the simple combination of Chocolate and Hokey Pokey was a no brainer.
 
“We believe sometimes the simplest ideas are best and this is something that is uniquely Kiwi but holds mass appeal too. Cruise ship passengers from Australasia will be able to have their own little taste of Kiwiana,” Mr Lamont said.
Passengers boarding the newly refurbished Pacific Dawn today in Brisbane before it departs on a Pacific Islands cruise were among the first to taste-test the delicious new flavour. 
 
As well as being available onboard Pacific Dawn, the new flavour will be sold at all 75 New Zealand Natural retail stores across Australia and New Zealand from early June.
 
New Zealand Natural ice cream parlours are being added to P&O Cruises’ ships Pacific Pearl and Pacific Jewel later this year.
 
Sture Myrmell, Vice President of Hotel Operations for Carnival Australia which operates P&O Cruises, said it was a great day to announce the new flavour, which has been kept under lock and key while being developed at the New Zealand Natural factory in Auckland.
 
“P&O Cruises’ ships go through a huge amount of ice cream each season and the onboard New Zealand Natural ice cream parlours and flavour are sure to be a huge hit with our passengers,” said Mr Myrmell.
 
“The popularity of cruising holidays is booming in both Australia and New Zealand and this partnership will only serve to strengthen New Zealand Natural’s brand with P&O Cruises many Australasian passengers.”
 
For more information about P&O Cruises call 0800 780 716 or visit www.pocruises.co.nz

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