Fairfax Media print and digital brands join forces
19 December 2012
Fairfax Media print and digital brands join forces for even more comprehensive business content
Two of Fairfax Media’s strongest business assets are joining forces to offer readers of business news and views the best, most relevant and timely information, with the addition of Unlimited magazine’s content to BusinessDay on New Zealand’s number one news website stuff.co.nz .
Fairfax Media has a huge stable of experienced and well-regarded business writers, covering the full gamut of business content, from breaking news to in-depth commentary and analysis. Adding Unlimited’s content to BusinessDay allows readers access to stories in the format and time frame that meet their needs, giving them the opportunity to get more out of Unlimited.
Unlimited is renowned for its focus on innovation, entrepreneurship and leadership – the things that underpin New Zealand’s business scene.
• Stuff BusinessDay reaches 435,000 monthly business readers, which makes it New Zealand’s most read online business section
• Stuff’s business audience is 36% larger than the nzherald.co.nz’s business section
• Stuff BusinessDay readers are 86% more likely to have participated in work purchase decisions in the last 12 months
• Stuff BusinessDay readers are 2.5 times more likely to have participated in work purchase decisions of more than $100,000 in value in the last 12 months
“It’s an exciting move for Unlimited to have a greater reach online through stuff.co.nz. The additional digital platform allows us to reach engaged business readers every day,” says Caitlin Sykes, Unlimited editor.
New readers to Unlimited can expect stories about entrepreneurs, innovators, forward thinkers and visionaries – Kiwis out there on the front line, building great companies and overcoming challenges, all with passion for business and the country they live in.
“We deliver inspiration, ideas, information and perceptive prose from the country’s best writers,” says Sykes.
Managing Editor of BusinessDay, Fiona Rotherham, says the addition of Unlimited’s content to BusinessDay is a boon for readers. “It adds another dimension to our already very strong business coverage. As part of New Zealand’s number one news website, BusinessDay offers up to the minute content to our readers. Our business team has huge passion for business in New Zealand, whether that’s breaking market stories or analysis and opinion about the prevailing issues of the day. We’re very proud of the content we deliver to our readers.”
Fairfax Media is an innovative, integrated multi-media business with strong brands across multiple platforms including newspapers, magazines and digital.
Click here to see the company’s full portfolio of media brands.