Earthwise Kaimai Classic returns to the multisport calendar

For immediate release – Tuesday 19 February

Earthwise Kaimai Classic returns to the multisport calendar in 2013.

The Earthwise Kaimai Classic will be back on 28 April 2013 after a hiatus in 2012. The event returns to its familiar home, kicking off at McLaren Falls Park in the Kaimai Ranges to traverse 70km across run, mountain bike, kayak and road cycle courses to finish at Te Puna.

Teams and individuals can once again enjoy the iconic Bay of Plenty multisport adventure thanks to new title sponsor Earthwise, and renewed supporting sponsorships.

“We needed to invest in the event to see growth and to make the event day experience even better – but it was also important to us to keep the entry fees affordable” explains organiser Luke Garea. “Working with Earthwise is a dream result. Participants have loads of fun getting sweaty & muddy, and can then clean up with Earthwise’s great range of environmentally responsible home and body products”.

“It is certainly a perfect sponsorship fit for us” agrees Earthwise Marketing Manager Rachel Beattie. “And while we could have aligned with any number of outdoor events, we were impressed with the organiser’s commitment to environmental sustainability and believe these shared core values give the sponsorship integrity beyond a branding exercise, bringing to life the Earthwise ethos of caring for your world” she says.

The five leg event is popular across the board with elites, the casual & the very casual, and is renowned for its friendly atmosphere and post event celebrations. This year organisers hope even more stay for the lively prize-giving with the addition of the Earthwise Shower Block where participants can enjoy a fully serviced hot shower complete with a fluffy white towel and Earthwise Body products.

Younger age categories will be especially well represented this year as the Earthwise Kaimai Classic hosts the Bay of Plenty and Waikato regions Secondary Schools Multisport Champs, proudly supported by Bay of Plenty Polytechnic.

“The secondary schools champs will add to the excitement on the day and we’ll definitely see some great young talent compete” says Garea. “It’s even inspired us to start thinking about a Kaimai Kids event to get them started even younger!”

“Mostly, we’re just excited to be back. To offer a professionally run event that’s big on fun without an over the top price tag” finishes Garea.

The Earthwise Kaimai Classic is organised by Event Day Ltd and is to be held Sunday 28 April 2013. Enter online or download an entry form at www.kaimaiclassic.co.nz. Full course descriptions and past results also available online.

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