Numbers Keep Climbing For ‘the X Factor Nz’

Numbers Keep Climbing For ‘the X Factor Nz’

New Zealanders are tuning in to The X Factor NZ in increasing numbers. More than a million viewers again tuned into the TV3 programme, which aims to find the next Kiwi recording star, which was a hit for the network on launch. Episode two, which screened on Monday night, attracted an average audience of 511,900 (5+), a 5% increase on the figures for episode one. In TV3’s target demographic (25-54 year olds), episode two had an average audience of 247,500, an 11% increase on episode one.

The results lifted TV3’s Monday night viewership – In the 7.30pm-8.45pm timeslot TV3 more than doubled its share of the 25-54 audience last night, compared with the previous four week average, and grew its 5+ share by 89%. The X Factor NZ won its timeslot in the 18-49 demographic, and out-rated My Kitchen Rules (TV2) in 5+.

Online, The X Factor NZ facebook community has grown by 15,000 fans since the programme launched on Sunday night, and #xfactornz was the number one trending topic globally during Monday’s episode. As at midnight Monday, there had been 45,482 Video on Demand streams of full episodes, plus 42,706 streams of shorter auditions and song clips. The most popular clips were those featuring contestants Te Ao Te Huia (who sang a duet with Stan Walker), ‘Chicken man’ Mitchell Wahl and diva Ashley Tonga, which also had big viewing numbers on YouTube.

The X Factor NZ screens Sundays at 7pm and Mondays and 7.30pm on TV3. For more information, visit TV3.co.nz/thexfactornz or join the conversation at facebook.com/xfactornz and #xfactornz.

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