New funding will help Mana Ririki spread the message

New funding will help Mana Ririki spread the message

7 November 2013

New funding from the Tindall Foundation will help Maori child advocacy organisation Mana Ririki take its activities to a new level, Mana Ririki’s Executive Director Anton Blank said today.

“The Tindall Foundation has approved new funding of $120,000 per annum for three years which will enable us to increase the scope of our work very significantly.”

The funding will be used to employ a manager to oversee the implementation of Mana Ririki’s Maori parenting model, increase Mana Ririki’s communications, and help Mana Ririki develop new funding streams through private donations.

“Organisations around the country are using our parenting model in their work with whanau. Demand for our parenting resources and training workshops is high so we are developing a new management role to co-ordinate this work, and market the parenting model to health and social service providers.

“At the same time, we want to increase our communications through social media. Twitter, Facebook and Instagram are incredibly important communications channels for our audience of young Maori parents. We want to inhabit the social media space and generate viral change in Maori parenting.”

Anton Blank also believes that the funding environment has changed, and this creates new challenges for Mana Ririki.

“Like other not-for-profit organisations, we can no longer rely solely on government funding and philanthropic grants. These funding streams are limited and because we want to grow our work, and touch more families and communities with our positive parenting messages, we need to attract additional donations through public fund-raising.

“This is new territory for Mana Ririki. Our brand is strong however, and we believe New Zealanders support the work we do to prevent the abuse of Maori children. Over the next 12-24 months we will develop strategies and systems to attract private donations.

“The Tindall Foundation has been one of our most significant supporters. As well as contributing much-needed funding, the Foundation has helped us develop a robust infrastructure and partner with like-minded organisations.

“We are incredibly grateful for their resourcing, organisational expertise and support for our kaupapa.”

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