Tickets to F.A.W.C! Summer Series 2014 being snapped up

Tickets to F.A.W.C! Summer Series 2014 being snapped up from New Zealand and Overseas visitors

Tickets to F.A.W.C! Food and Wine Classic Summer Series 2014 are continuing to fly out the door with ticket sales tracking ahead of 2013.

F.A.W.C! Summer Series will run October 31st- November 9th with sixty one delicious events on offer during the ten days. Of the 4500 tickets available, 50% have already sold equating to 21 sold out events. In addition there are a further 12 events with less than ten tickets still remaining.

Early statistics highlight a strong number of out of town ticket purchasers, predominantly from Auckland, Wellington and Manawatu with a smattering of overseas ticket buyers from the USA and Australia.

Annie Dundas, General Manager, Hawke’s Bay Tourism said “We know that people have been disappointed to miss out in previous years and are not leaving anything to chance for 2014. There are still some fantastic events on offer but people should get in quick so they don’t miss out”

Dundas says “Our overall goal for F.A.W.C! is to drive visitors to Hawke’s Bay and put our food and wine tourism offering on the world stage. Our PR and marketing activity for F.A.W.C! includes hosting international media and over the last two years we have had some fantastic publications attend F.A.W.C! Those visits have generated some great coverage which has enabled us to reach these international markets so it’s rewarding to see international visitors buy tickets to F.A.W.C! ”

Mike McClelland from Best in New Zealand, California USA said” We are a tour operator based in the US and when we read about the Food and Wine Classic in Hawke’s Bay we decided to include Hawke’s Bay into our New Zealand visit to see whether it is something we could package and sell in the future. We have booked tickets to the Black Barn Secret Location Lunch, Sacred Hill Chardonnay Indulgence and James Beck in Six Courses and can’t wait to get amongst some great New Zealand food and wine”

Operated by Hawke’s Bay Tourism, F.A.W.C! Food and Wine Classic, Hawke’s Bay is a seasonal series of unique food and wine events set in stunning locations across Hawke’s Bay twice a year (winter and summer series)

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