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New Range of WWI Anzac Biscuit Tins Launched

New Range of WWI Anzac Biscuit Tins Launched to Sweeten Lives of Veterans

RSA Business Development Manager, Grant Marris (left), and RSA National President, BJ Clark, enjoy the new range of RSA Anzac biscuits.

The RSA and New Zealand company AFM Group, have joined forces to produce a range of limited edition WWI commemorative Anzac biscuit tins. Every tin sold will result in a donation to the RSA’s support services; helping veterans, ex-service and service men and women, and their dependants, when they are most in need.

The RSA branded commemorative tins will be available in seven limited edition designs, featuring photographic scenes of New Zealanders during the First World War. RSA National President, BJ Clark, believes it’s fitting that proceeds from the sale of the biscuits will directly contribute to the wellbeing of New Zealand’s service and ex-service community.

“Anzac biscuits are a part of our national heritage. 100 years ago they were a comforting taste of home that sustained our soldiers on the battlefields of WWI. Today our new Kiwi made range will continue to support and sustain those who have given so much in the service of their country.”

The commemorative tins will be available from Countdown, New World, PAK'nSAVE, The Warehouse and Nosh from late February 2015, with a recommended retail price of $9.99. Soft packets of Anzac biscuits will also be available all year around from Countdown in traditional Anzac, Cranzac and Choc Squiggle Anzac flavours.

AFM Group Business Development Manager, Mike Fisher, believes the striking tin designs and Kiwi baked contents will be a huge hit with collectors of military memorabilia and Anzac bikkie connoisseurs alike.

“We are proud to have worked with the RSA to create a first-class commemorative tin worth collecting and an Anzac biscuit worth dunking. And we’ve done it for a price Kiwis can afford,” says Mr Fisher.

“We fully expect to sell out of Anzac Biscuit tins in the lead-up to Anzac Day.”


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