Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


One Million Tune into Māori Television for Te Matatini

One Million Viewers Tune into Māori Television for Te Matatini

The world’s largest kapa haka festival held in Christchurch from March 5-8 delivered a television and online viewing audience of one million viewers to Māori Television.

For the first time in Te Matatini’s history, as well as broadcasting live the finals day, Māori Television broadcast all of the preliminary day performances live on television and also live streamed the performances capturing new audiences in New Zealand and across Australia in record numbers.

“Congratulations to Te Matatini, the organisers and all of the kapahaka groups who passionately gave New Zealand Aotearoa and the world four days of mesmerising performances,” says Māori Television Chief Executive Paora Maxwell.

“Māori Television viewers love kapa haka and, as the Home of Haka, Māori Television was proud to bring them extensive coverage of Te Matatini.”

"Our broadcast resulted in a highly engaged audience that was broad in terms of Māori and non-Māori, age and location. This coverage highlights the strength and indicates strong synergies that can be achieved with the mix of traditional and online platforms,” says Mr Maxwell.

More than 30 percent of the online audience were watching from Australia. The Festival was equally successful in attracting younger viewers with 71 percent of Māori Television website users aged between 18-44.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Tui Time: Nominations Open For The 55th New Zealand Music Awards

Ceremony confirmed for November, new Tui announced Recorded Music New Zealand announce nominations are now open for the 55th annual New Zealand Music Awards | Ngā Tohu Puoro o Aotearoa. Damian Vaughan, Recorded Music New Zealand CEO, says it’s more ... More>>

FIFA: Trans-Tasman Hosts For 2023 Women’s World Cup

The awarding of joint hosting rights for the FIFA Women’s World Cup 2023 is a landmark decision for women’s sport in our region Prime Ministers Scott Morrison and Jacinda Ardern said. For the first time in history, Australians and New Zealanders ... More>>




  • Wellington
  • Christchurch
  • Auckland