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Sam Hunt, the wine

Sam Hunt, the wine

New Zealand’s favourite poet Sam Hunt has partnered with fine wine distributor and retailer La Cantina Wines to launch the Sam Huntrange of wines.

These New Zealand wines feature poetry by Sam, with a verse from a different poem on each bottle.

“A poem printed in a book often dies, I’ve noticed, from suffocation and neglect,” says Sam. “Alternatively, a poem told or sung - or printed on a wine label, say - stands a much greater chance of life, of getting it across.

“So I am delighted to work with La Cantina and be involved with this range of wines. In poetic terms alone, it makes complete sense.”

Ben Naden, director of La Cantina Wines says “we love the idea of combining wine and poetry – they are a great match and Sam’s poems add a whole new dimension to the experience of enjoying a great wine”.

The experience becomes even better with the use of QR codes on each label, making the poetry come alive. When the code is scanned with a mobile phone app it opens a link to a sample performance of the poem by Sam, David Kilgour and the Heavy 8s.

The performances are taken from the newly released album The 9th.

The wines themselves are all top quality New Zealand varieties. Ben says, “the wines are all carefully sourced from award-winning wineries around New Zealand. The quality of the wine for this label is very important to us and Sam.

“As the Sam Hunt wine label says, ‘a good poem needs a good bottle of wine’.”

White wines in the the Sam Hunt range include a Marlborough Sauvignon Blanc, a Gisborne Pinot Gris and a Chardonnay, also from Gisborne.

A Central Otago Pinot Noir, and a Merlot Malbec from Hawke’s Bay complete the range.

The white wines have a RRP of $21.95, with a RRP of $24.95 for the red wines.

Pre-eminent NZ poet Sam Hunt was born at Castor Bay in 1946. He has toured endlessly and published a few dozen collections of his poems from ‘Between Islands’ in 1963 to his most recent, ‘Knucklebones: Poems 1962-2012’.

In May 2015, he released a CD in conjunction with David Kilgour and The Heavy 8s, The 9th. Sam was lead vocalist on the album.

La Cantina is an importer, distributor and retailer of fine wines based in St Heliers, Auckland. La Cantina is the exclusive distributor of the Sam Hunt wine range. The wine is available for purchase online at, and at selected fine wine retailers.


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