A valid new reason to say ‘cheers’

A valid new reason to say ‘cheers’

Google ‘pilsner’ and guess what pops up as second entry – Pilsner Urquell. So it’s highly appropriate therefore that the Czech brewer is championing International Pilsner Day.

Come November 15, pilsner lovers around the world now have a valid new reason to say ‘cheers’.

Appropriately the new annual celebration is founded in the birthplace of the world’s original – Plzen, Czech Republic – the home to Pilsner Urquell.

For Pilsner Urquell, International Pilsner Day is a new chapter in the 173 year pilsner story. The aim is to encourage beer lovers to raise a glass to the iconic beer style.

Arguably the world’s best-selling beer style, pilsner in simplest terms is a “sessionable”, well-balanced and full-flavoured lager that is rich and golden in colour.

On a local level, Pilsner Urquell is taking celebrations to the New Zealand public by collaborating with local artisan bread maker, Andrew Fearnside. Fearnside’s Wild Wheat Specialty Breads is producing a limited number of Wild Wheat Sourdough using Pilsner Urquell.

Pilsner Urquell and Fearnside worked together in October last year for the beer brand’s cold-shipped launch in New Zealand. Fearnside was on board as a Pilsner Urquell ‘Keeper of the Craft’ - a term used by the brand to recognise individuals who share a love for craftsmanship in their community.

The Pilsner Urquell Wild Wheat Sourdough loaf is available for purchase at all Wild Wheat stores throughout the month of November.

RRP $7.00 each.

About Pilsner Urquell
Pilsner Urquell has been brewed since 1842 in Pilsen in the Czech Republic, a city that epitomises purity and perfection. The people of Pilsen have always been passionate about their beer, so much so that decades ago unsatisfactory brews were unceremoniously emptied into the city’s sewers. Pilsner Urquell is a beer for the discerning drinker who appreciates quality, tradition and authenticity. It is an icon in the eyes of beer aficionados – it holds the mantle of the world’s first golden beer. Pilsner Urquell launched in New Zealand in October 2014 and is distributed here by Treasury Wine Estates.

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