Celebratory Period for International Women’s Day
Local women led social enterprise, Wā Collective,
has diverted one million disposable menstrual products from
landfill in one year since their launch on International
Women’s day 2018.
Founded by 24 year old social
entrepreneur Olie Body, Wā Collective is on a mission to
end period poverty, period waste and change the way we think
and act about periods.
In late 2016 Body conducted
research, finding one in three students had skipped class
due to not having access to menstrual products.
Wanting to find a sustainable solution that wasn’t
just a one off quick fix, Wā Collective was born, selling
ethically made menstrual cups, each one sold subsidising the
same premium quality cup for Kiwis in need.
“While
the tampon and disposable pad have revolutionised people’s
lives, our negative reliance on single-use products has
resulted in both our people and planet struggling to afford
periods” Body stated.
Instead, one Wā Cup lasts up
to 10 years, saving the user thousands of dollars, and
preventing around 2500 disposables from reaching landfill.
Body says they also “just let you live your life” as
they last all day and are equally as great for lying on the
couch or playing sport.
The Collective are
celebrating International Women’s Day as a week, inviting
Kiwis to donate Wā Cups through their website, where they
will be matching each cup donated with another one. They
also have free shipping on all menstrual cup sales through
their website.
“Being born with a mighty pair of
ovaries should not hold anyone back.”
“This is
especially significant to recognise in the week of
International Women’s Day, a celebration of how far we
have come and a recognition that we still have a way to
go” Body finished.
Wā Collective’s strong
environmental and social impact comes on the back of them
receiving two Sustainable Business Network awards last year,
including Communicating for Social Change where they bet
supermarket chain, Countdown.
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