Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

How hilarious video sparked campaign to tackle bullying

How hilarious online video sparked campaign to tackle bullying

When Flava Breakfast Hosts Darryl-Mathew Suasua and Astley Nathan (Daz and Ast) created their now infamous Mullet Anthem video, they had no idea the project they launched for the sheer fun of it, would ultimately inspire them to take on a social issue that devastates thousands of New Zealanders every year.

The pair created a viral sensation with their ‘Mullet Anthem - The Music Video’ when they released it on Flava.co.nz. At last count it had nearly 1.2 million views, 5.8 million impressions and posts have reached around 2.8 million people.

While the hilarious parody - an ode to Kiwi mullets - proved a hit with thousands of fans, the story from one young fan really struck a chord with the DJs.

“To be honest, we really didn’t see this one coming,” says Daz.

Ast picks up the story, “It all came from one young listener who told us about how he’d been victimised and bullied, because he had a mullet. There we were having all sorts of fun, and there was a young fan of ours suffering because of his appearance. That’s just wrong.”

Daz: “That story got us talking about bullying; how wrong it is - but also how common it is. When you find out one in two Kiwi kids are bullied at school and that 18% of New Zealand kids are frequently victimised by bullies – it makes you stop and think. That’s when we decided to find out how we could do something about it.”

They then called on Youthline and teamed up with the charity to launch ‘Don’t’ Attack’, a campaign primarily aimed at raising awareness around bullying but also aiming to raise some funds for Youthline too.

“I really hate to think that for many young people being bullied is just a part of growing up. There is no way anyone’s life should be like that. We’ve already learnt so much about the problem. When we had (New Zealander of the year and anti-suicide campaigner) Mike King on our show to help launch our ‘Don’t Attack’ campaign, the things he spoke about blew us away,” says Daz.

Ast: “Mike was saying that bullies are taught how to behave, they learn that at home. Mike’s perspective on how we should be throwing love at bullies to show them another way was incredible. I’d just not thought about bullying that way before.”

Daz and Ast are into the final week of a 3-week campaign dedicating part of their daily Wake Up Call on Flava to talk about bullying. As well as Mike King, they’re talking to counsellors, teachers and others involved in making a difference. They’ve also got heavyweight backing from some high-profile New Zealanders including the Vodafone Warriors and actor Joe Naufahu.

“What we want to do is get people talking about bullying. Help raise awareness of how big an issue this is and how bullying comes in so many different forms, from actual physical abuse, to exclusion and to cyber bullying,” says Daz.

The ‘Don’t Attack’ campaign will close with a 12-hour fundraising mission this Friday 2nd August with Daz and Ast taking their show across the day to help raise money for Youthline. They’ll even hand their music programming over to audience members who can get their choice of music played on the hip hop and RNB network if they’re prepared to donate to Flava’s ‘Don’t Attack’ cause.

“A huge thank you to Daz and Ast for their awesome mahi in raising awareness around the support that’s out there for young people, and their fundraising that is so essential to the work we do in being there for rangatahi and whanau,” says Youthline Clinical Services Manager Julian Barnett.

Ast: “It’s quite amazing to think that in a small way, all this came from our Mullet Anthem video – and from one of our listeners who was prepared to share his story.”

Daz: “It proves Mike King’s point - talking, sharing and caring can make a difference.”

Links:

Mike King Flava interview - https://www.flava.co.nz/shows/wake-up-call/daz-asts-dont-attack-pledge/nzer-of-the-year-mike-king-talks-bullying-with-daz-ast/

Flava’s Mullet Anthem - https://www.flava.co.nz/shows/wake-up-call/daz-asts-mullet-anthem-the-music-video/

Hashtags:

#DontAttack

#DontAttackPartyInTheBack

Where to find help and support: Need to Talk? - Call or text 1737

Youthline - 0800 376 633, text 234, email talk@youthline.co.nz or online chat

Lifeline - 0800 543 354 or (09) 5222 999 within Auckland

Samaritans - 0800 726 666

Depression Helpline - 0800 111 757

Suicide Crisis Helpline - 0508 828 865 (0508 TAUTOKO)

ENDS


© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Howard Davis: 1917's 1,000 Yard Stare

Sam Mendes has created a terrible and barbarous trek, one that we appreciate all the more for being catapulted right into the midst of this ear-splitting melee from the film's opening sequence. More>>


Floorball: NZ To Host World Cup Of Floorball In 2022

In a major coup for a minnow nation in the European-dominated sport of floorball, New Zealand has won the rights to host one of the sport’s marque international events. More>>

National Voyage Continues: Tuia 250 Ends

Tuia 250 has unleashed an unstoppable desire to keep moving forward and continue the kōrero about who we are, say the co-chairs of the Tuia 250 National Coordinating Committee, Dame Jenny Shipley and Hoturoa Barclay-Kerr. More>>

ALSO:

Te Papa: New Chief Executive From Its Own Staff

Courtney Johnston has been appointed as the new Chief Executive of Te Papa. Ms Johnston will take up the role in December 2019. Since its founding, Te Papa has had a dual leadership model, and as Tumu Whakarae|Chief Executive, Johnston will share the leadership with Kaihautū Dr Arapata Hakiwai. More>>

ALSO:

Over 150 Productions: NZ Fringe 2020 Has Launched

The upcoming festival will be held at 40 venues all over Wellington Region from 28 February to 21 March, and includes every genre possible—theatre, comedy, dance, music, clowning, cabaret, visual art, children’s shows and more! More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 


 
  • Wellington
  • Christchurch
  • Auckland