Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Deep emotional connections driving new story telling project

Deep emotional connections driving Dairy Women’s Network new story telling project
3 September 2019

Looking to create deep emotional connections is the drive behind the Dairy Women’s Network launch of a new visual story telling project, OUR PEOPLE. THEIR STORIES.

“We are rolling out a series of short motivating visual stories, professionally produced, over our social channels and platforms,” Dairy Women’s Network CEO Jules Benton said. “We are treating them like a mini television series and some of the content will also be used to pitch to mainstream media as well.”

Benton said the OUR PEOPLE. THEIR STORIES project was part of a new strategic focus for the Dairy Women’s Network using visual storytelling to create deeper engagement with its members and ultimately the dairy industry.

“From a young age we learn to love being told a great story,” she said. “Stories create deep emotional connections and they start conversations. We are committed to visually telling stories that will transport and touch people, inspire, educate and engage and provoke an emotional response.”

The first story featuring nine year old Lucy O’Reilly, who prefers the latest dairy farming catalogues to children’s books, will be released to coincide with the Dairy Women’s Network new website launch today. Lucy has her own herd and loves nothing more than helping out on the farm near Tirau in the Waikato.

“We all just fell in love with Lucy,” Benton said. “Her story is real, authentic and is from the heart. We sent some early footage to SEVEN SHARP that resulted in Hilary Barry coming down to the O’Reilly’s farm to spend a morning with Lucy for her Hilary Helps segment that ended up being the story of the week for the show.”

Benton said each story will have a different unique angle that will make it special. “We want to showcase all the differing elements of the agri-industry in New Zealand, and how women are making a substantial difference to the success of dairy businesses that contribute to a better New Zealand; there are some amazing stories we can’t wait to show.”

“The Dairy Women’s Network is driven and inspired by people who are actively involved in the agri industry at all levels. By celebrating news, achievements and shared experiences, our members and wider rural communities are empowered to strive for more.”

ENDS


© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: Emerald Fennell's Promising Young Woman'


The Guardian needed not one, but three reviews to do justice to Fennell's unsettling approach, which indicates exactly how ambiguous and controversial its message really is. More>>


Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which won the Non Fiction Award at the Montana New Zealand Book Awards in 2009, and has now been republished by Te Papa press. More>>

Howard Davis: The Back of the Painting

Painting conservators are the forensic pathologists of the art world. While they cannot bring their subjects back to life, they do provide fascinating insights into the precise circumstances of a painting's creation, its material authenticity, and constructive methodology. More>>


Howard Davis: Black Panthers on the Prowl

A passionate and gripping political drama from Shaka King, this is an informative and instructive tale of human frailty that centers around the charismatic Chicago Black Panther leader Fred Hampton, who was murdered at the age of twenty-one during a police raid. More>>

Howard Davis: Controlling the High Ground

Stephen Johnson's raw and angry film not only poses important questions with scrupulous authenticity, but also provides a timely reminder of the genocidal consequences of casual bigotry and xenophobia. More>>

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>


Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland