Soft Bait Release New Album 'Life Advice' + Announce Album Release Tour

Today, Tāmaki Makaurau four-piece Soft Bait release their sophomore album, Life Advice, out now via Flying Nun Records. In support, the band have also announced a release tour of Aotearoa - with shows in Te Whanganui-a-Tara, Tāmaki Makaurau, Ōtautahi and Ōtepoti.

Soft Bait have been producing off-centre post-punk since their formation in 2020, only sharpening their output since the release of Plot Points - their debut LP released in 2022. Barrelling forward with restless momentum, new album Life Advice is sharp, hook-heavy rock - locomotive bass-lines and live-wire energy fused with musings of online weirdness, distinct Kiwi-isms, and wider reflections on the quiet rituals we fall into, or inherit, without releasing.

Along with the release and announcement of a nationwide tour, Soft Bait also share a new music video for album focus-track and uneasy-anthem ‘Sooner’ where they trade speed for sway; steady, and suspicious. “Bring in the good news” sings front-man Joshua Hunter - a final manifestation in the face of collective unrest and collapse

Life Advice lands like well-meaning wisdom from a mate you definitely shouldn’t be taking advice from - half true, half twisted, but still ringing in your ears the next day. The first single, ‘New Leaf’ dropped on May 22, followed by ‘Long Line’ on July 3rd - both picking up momentum locally and worldwide, with streaming numbers reaching a new height for the band and play on BBC Radio 6.

For fans of Viagra Boys, Squid, Warmduscher, and Yard Act, Soft Bait deliver a raw, unfiltered take on the post-punk genre, grounded in Kiwi culture and the peculiarities of everyday life.

Friday 12 September
Meow, Te Whanganui-a-Tara

Saturday 20 September
Double Whammy, Tāmaki Makaurau

Friday 26 September 
Darkroom, Ōtautahi

Saturday 27 September 
The Crown, Ōtepoti

TICKETS ON SALE NOW

Life Advice is available worldwide digitally and on vinyl, Standard Silver or on Limited Edition Flying Nun Black. Order here.

ABOUT Soft Bait: Soft Bait are a four-piece from Tāmaki Makaurau making pointed, off-centre post-punk that barrels forward with restless momentum. Since forming in 2020, they’ve built a reputation off the back of their electric live shows, sharp lyricism, and a knack for turning everyday absurdities and half-remembered pop culture into something worth shouting about. Their debut album, Plot Points (2022), introduced a sound that blends gothic post-punk with personal, powerful vocals. The album's singles, ‘Big’ and ‘True Stories,’ topped SRN radio charts in New Zealand, and their live shows have been described as "exhilarating, raucous, lively, punky, and so much fun." 

Soft Bait is Joshua Hunter, Cameron Mackintosh, Keria Paterson and Patrick Hickley.

Soft Bait - Life Advice Tracklisting
01. Highly Recommended
02. New Leaf
03. TNT
04. Long Line
05. Neighbourhood
06. Oh Well
07. Applause
08. Safe As Houses
09. Talk Too Much
10. Sooner

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