3rd Fresh Future Appeal Kicks-off 3 August

Media Release

31 July 2009

3rd Fresh Future Appeal Kicks-off 3 August to Raise Funds for 10 Children’s Hospitals and Dedicated Paediatric Wards

“It’s all for the kids!”

More than $2 million has been raised in the last two years for 10 children’s hospitals and dedicated paediatric wards right throughout New Zealand.

Over 18,000 staff from Countdown, Foodtown, Woolworths, SuperValue, Fresh Choice and Dick Smith – and from the DHBs themselves – team up for this enormously important appeal, which runs from 3 Aug to 27 Sept.

“We are absolutely committed to supporting children's health, and that’s why our team really get stuck-in and support the Fresh Future Appeal. We all want children in hospital, their families and the medical staff who treat them to have the best equipment and facilities possible. The $2 million raised in the last two appeals has been a huge help to hospitals, and we are keen to do even better this year!” says Peter Smith, Managing Director of Progressive Enterprises.

Hospitals that have benefited from the Fresh Future Appeal include those in: Auckland (Kidz First), Waikato, Wellington, Christchurch, Dunedin, Whangarei, Bay of Plenty, Hawke’s Bay, Invercargill and Greymouth.

“Hospitals tell us they need things like high-tech lasers, ultrasound machines, chair beds, clothes dryers, warming systems, baby hammocks and respiratory monitors for newborns… and the list goes on and on. We’re doing our best to tick off as many things as we can from these ‘wish lists’,”says Ruth Krippner, Chairperson of the Fresh Future Appeal Committee.

Each hospital will be working with Progressive stores on launch events in the next week or so.

Fresh Future Champions will be advising local media of upcoming fundraising activities that include head-shaves and auctions, trolley races and raffles, balls and special movie nights (like for the new Harry Potter movie) – and it’s all for kids in hospital!

ENDS

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