Buy Thunderpants & support Love Your Body cause

Media Release

Buy Thunderpants and support the Love Your Body cause

Home-grown undies get into Loving Your Body

September 10 2009

In 2009, EDEN’s Love Your Body Campaign is morphing from a single day into a months-long movement with the support of three new partners: Thunderpants, The Body Shop and Pumpkin Patch. And this year it’s not about t-shirts but about undies!

From September 21 to December, New Zealand-made Thunderpants (“undies that don’t go up your bum”) will be on sale for $25 in a funky pear-tree Love Your Body design in hipster and original styles – you can also get a matching camisole – via www.thunderpants.co.nz, and for two weeks in The Body Shop (October 19-November 2).

To support EDEN’s Love Your Body Campaign, The Body Shop will also run an in-store health promotion around the importance of positive body image. And as part of a nationwide in-store campaign, Pumpkin Patch will operate a point-of-sale, round-up electronic donation programme for EDEN for the month of October. CLEO magazine is also on board with a Love Your Body spread of real women, in their Thunderpants, loving their curves in its October issue.

Meanwhile, you’ll nab a chocolate fish if you wear your Thundies to our one-off screening of eating-disorder recovery documentary No Numbers: Identity Beyond Measure at The Academy Cinema on Thursday October 15. Join our MC for the night, radio host JayJay Feeney, Amanda Billing (Shortland St’s Dr Sarah Potts) and other EDEN supporters at 5.30pm for nibbles and networking before a 6.15pm film screening. The ticket price of $30 includes snacks, door prizes and guest speakers (a cash bar is available). Canadian filmmaker Dena Ashbaugh, who’s flying in especially, will host a Q&A session after the screening. (Contact EDEN on (09) 3789039 or admin@eden.org.nz for tickets.)

EDEN’s Love Your Body Campaign 2009

www.eden.org.nz

EDEN Agency Manager Dr Maree Burns, who recently co-edited the book Critical Feminist Approaches to Eating Dis/Orders (Routledge), says EDEN’s Love Your Body Campaign – which turns three this year - is rapidly growing in support and recognition nationwide.

“New Zealanders agree that it’s unacceptable that 80 per cent of New Zealand women are dissatisfied with their bodies, and that up to one in five struggle with disordered eating,” says Burns.

“In a society which idealises thinness, EDEN’s Love Your Body Campaign is a rare opportunity to celebrate and appreciate our bodies as they are, and to acknowledge the beauty of all body shapes and sizes. Body satisfaction and appreciation are key ingredients for building positive body image and self esteem, which in turn help guard against the development of eating difficulties,” says Burns.

Every dollar raised from EDEN’s Love Your Body Campaign will go towards the charity’s early-intervention and prevention services for disordered eating. EDEN (the Eating Difficulties Education Network) is the only specialist NGO provider offering these services in the North Island and (as the government allocates no funding to early intervention or prevention) it receives no public funding for this work. As well as providing information, services and resources to individuals and organisations, EDEN works at a wider social level to promote body trust and satisfaction and size diversity. The agency has been in operation since 1990.

Thunderpants images are attached. See separate media releases for details of Thunderpants’, The Body Shop’s and Pumpkin Patch’s involvement with EDEN’s Love Your Body Campaign.

For more information about EDEN’s Love Your Body Campaign go to www.eden.org.nz.

*Please refer to this campaign always as “EDEN’s Love Your Body Campaign”.

EDEN’s Love Your Body Campaign 2009

www.eden.org.nz

ENDS

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