Mother’s Day cash could support 12,000 NZ families

Mother’s Day spend could support over 12,000 New Zealand families

New Zealand spent over $52 million at restaurants around Mother’s Day, according to EFTPOS transactions processed across the Paymark network. With just 10% of this spend CCS Disability Action could provide support for over 12,000 families caring for a child with a disability for a whole year.

CCS Disability Action is launching a campaign to illustrate the challenges that a mother with a disabled child faces each and every day. The TV commercial, which goes to air May 23, features a real kiwi mum going about a typical day looking after her disabled child and siblings. There are no actors involved, unlike many other charities’ campaigns. The TV commercial will highlight how hectic a day can be for a mother caring for a disabled child.

“It’s all too easy to forget what Mother’s Day is really all about – recognising the unconditional love of mums and the sometimes unrelenting work they do. Our upcoming campaign will focus on the extra effort a mother with a disabled child faces, in a way that most New Zealanders will be able to relate to,” says Viv Maidaborn, Chief Executive of CCS Disability Action.

“When a mother of a disabled child starts their day, they might already have tended to them five times during the night, and everything takes more time and effort. Donating to CCS Disability Action can provide much needed support and relief for a mum.”

Every day CCS Disability Action works alongside thousands of mothers and their disabled children. There are over 12,000 families in New Zealand with disabled children, who need extra help to get through each day. Donations go to support Kiwi families in local communities.

For $20 each month you could give a mother the support she needs. If you would like to make a donation go to www.ccsDisabilityAction.org.nz.

ENDS

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