Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

Y&R Brands Australia Signs Jenny Craig

Y&R Brands has signed the Jenny Craig business, with George Patterson Y&R and Professional Public Relations (PPR) appointed to manage the integrated communication requirements of the leading weight management company.


Jenny Craig Managing Director, Amy Smith, said that the move was strategic and designed to strengthen ties with the global Y&R Group.

"Y&R Brands has presented us a great package of skills and resources to further drive Jenny Craig’s recent impressive growth. We believe a fully integrated marcoms offer will deliver even better results for our business," said Ms Smith.

Jenny Craig operates 110 weight loss and nutrition centres across Australia and New Zealand. The company was founded in Australia in 1983.

Y&R Brands CEO, Russel Howcroft, said Jenny Craig was a business with enormous potential.

“Increasing numbers of Australians have issues with their weight and require assistance in improving their diet and nutrition. I believe the Y&R Brands team will add tremendous value to the Jenny Craig offer, and we look forward to working with Amy and her team.”

The account was previously handled by Big Red and Mark Communications.

ENDS

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.