News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


PlaceMakers are streaking for Blue September!

PlaceMakers are streaking for Blue September!

The PlaceMakers Blue Streak is born! He’s part superhero, part morphed crusader, streaking his way through New Zealand on a mission to support the Prostate Cancer Foundation of New Zealand during their annual Blue September appeal - a fun way of delivering a serious message about ‘facing up to prostate cancer.’

Where the Blue Streak came from and who is behind the suit remains a mystery, but he rides on the wave of a superhero renaissance and - like most superheroes - he has a stealth cause; to help raise awareness and funds for prostate cancer in New Zealand.

Championing the signature superhero trend of wearing underwear on the outside, the PlaceMakers Blue Streak appears in a blue morph suit, a superhero cape and is resplendent in his official Blue September Swanndri underpants - inspired by the classic label’s iconic check design.

Everyone can support the cause and purchase their own pair of Swanndri undies from any PlaceMakers store for $25 with $10 from every sale during September being donated to the Prostate Cancer Foundation.

Raising the importance of regular prostate checks, the PlaceMakers Blue Streak silently campaigns for a reduced incidence of prostate cancer among New Zealand men. To date, PlaceMakers has raised over $750,000 for the Prostate Cancer Foundation, and this year - with the birth of the Blue Streak as campaign superhero - PlaceMakers aims to grow its contribution even further.

PlaceMakers Chief Executive, John Beveridge, is committed to the cause of supporting the Prostate Cancer Foundation for the long term.

“PlaceMakers prides itself on health, safety and wellness, so we see our support of this cause to drive awareness for prostate cancer as our way of helping make sure that New Zealand’s sons, fathers, brothers, husbands and mates take care of themselves,” says John.

“While The Blue Streak is entertaining, his role is also to discreetly raise awareness of a sensitive issue. The Blue Streak will not only grab the attention of Kiwi males, but of their families, who should also learn about the underlying health message which promotes regular checks for prostate cancer,” he adds.

Prostate cancer accounts for approximately 15% of all male cancer-related deaths in New Zealand, while one in 10 Kiwi men will get prostate cancer in their lifetime. Awareness and early diagnosis saves lives, in fact half of the annual prostate cancer mortality rate could be prevented by early detection.

Anticipated sightings of our superhero around New Zealand are set to inspire men everywhere to join the Blue Streak movement and don their Swanndri Blue September undies in support of raising funds for the Prostate Cancer Foundation.

The PlaceMakers Blue Streak will blaze his way into the Kiwi psyche and Kiwi hearts, so be loud and proud about wearing your underwear on the outside for the Prostate Cancer Foundation’s Blue September campaign.

For more information about the Prostate Cancer Foundation visit

For information about Blue September visit

All funds raised in New Zealand stay in New Zealand. The donations are used in New Zealand for:
• Support via 0800 PROSTATE & 0800 4PROSTATE helplines
• Education of the public about prostate and testicular cancer
• Research about prostate and testicular cancer.

For more information about PlaceMakers involvement with The Blue Streak visit

Prostate Cancer in New Zealand
• Prostate cancer is the most common cancer in men
• 1 in every 10 New Zealand men will get prostate cancer in their life time
• Over 2,900 men are diagnosed with prostate cancer every year
• Over 550* of our men are dying each year
• Half of the annual prostate cancer mortality rate could be prevented by early detection
• Maori and Pacific Island men in New Zealand have the highest mortality rate of any ethnicity and higher also than the mortality rates of any indigenous peoples in the world
Source Ministry of Health. 2012. Mortality and Demographic Data 2009. & Ministry of Health. Cancer registrations 2009 provisional data


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Emerald Fennell's Promising Young Woman'

The Guardian needed not one, but three reviews to do justice to Fennell's unsettling approach, which indicates exactly how ambiguous and controversial its message really is. More>>

Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which won the Non Fiction Award at the Montana New Zealand Book Awards in 2009, and has now been republished by Te Papa press. More>>

Howard Davis: The Back of the Painting

Painting conservators are the forensic pathologists of the art world. While they cannot bring their subjects back to life, they do provide fascinating insights into the precise circumstances of a painting's creation, its material authenticity, and constructive methodology. More>>

Howard Davis: Black Panthers on the Prowl

A passionate and gripping political drama from Shaka King, this is an informative and instructive tale of human frailty that centers around the charismatic Chicago Black Panther leader Fred Hampton, who was murdered at the age of twenty-one during a police raid. More>>

Howard Davis: Controlling the High Ground

Stephen Johnson's raw and angry film not only poses important questions with scrupulous authenticity, but also provides a timely reminder of the genocidal consequences of casual bigotry and xenophobia. More>>

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>

Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>



  • Wellington
  • Christchurch
  • Auckland