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PlaceMakers are streaking for Blue September!

PlaceMakers are streaking for Blue September!

The PlaceMakers Blue Streak is born! He’s part superhero, part morphed crusader, streaking his way through New Zealand on a mission to support the Prostate Cancer Foundation of New Zealand during their annual Blue September appeal - a fun way of delivering a serious message about ‘facing up to prostate cancer.’

Where the Blue Streak came from and who is behind the suit remains a mystery, but he rides on the wave of a superhero renaissance and - like most superheroes - he has a stealth cause; to help raise awareness and funds for prostate cancer in New Zealand.

Championing the signature superhero trend of wearing underwear on the outside, the PlaceMakers Blue Streak appears in a blue morph suit, a superhero cape and is resplendent in his official Blue September Swanndri underpants - inspired by the classic label’s iconic check design.

Everyone can support the cause and purchase their own pair of Swanndri undies from any PlaceMakers store for $25 with $10 from every sale during September being donated to the Prostate Cancer Foundation.

Raising the importance of regular prostate checks, the PlaceMakers Blue Streak silently campaigns for a reduced incidence of prostate cancer among New Zealand men. To date, PlaceMakers has raised over $750,000 for the Prostate Cancer Foundation, and this year - with the birth of the Blue Streak as campaign superhero - PlaceMakers aims to grow its contribution even further.

PlaceMakers Chief Executive, John Beveridge, is committed to the cause of supporting the Prostate Cancer Foundation for the long term.

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“PlaceMakers prides itself on health, safety and wellness, so we see our support of this cause to drive awareness for prostate cancer as our way of helping make sure that New Zealand’s sons, fathers, brothers, husbands and mates take care of themselves,” says John.

“While The Blue Streak is entertaining, his role is also to discreetly raise awareness of a sensitive issue. The Blue Streak will not only grab the attention of Kiwi males, but of their families, who should also learn about the underlying health message which promotes regular checks for prostate cancer,” he adds.

Prostate cancer accounts for approximately 15% of all male cancer-related deaths in New Zealand, while one in 10 Kiwi men will get prostate cancer in their lifetime. Awareness and early diagnosis saves lives, in fact half of the annual prostate cancer mortality rate could be prevented by early detection.

Anticipated sightings of our superhero around New Zealand are set to inspire men everywhere to join the Blue Streak movement and don their Swanndri Blue September undies in support of raising funds for the Prostate Cancer Foundation.

The PlaceMakers Blue Streak will blaze his way into the Kiwi psyche and Kiwi hearts, so be loud and proud about wearing your underwear on the outside for the Prostate Cancer Foundation’s Blue September campaign.

For more information about the Prostate Cancer Foundation visit

For information about Blue September visit

All funds raised in New Zealand stay in New Zealand. The donations are used in New Zealand for:
• Support via 0800 PROSTATE & 0800 4PROSTATE helplines
• Education of the public about prostate and testicular cancer
• Research about prostate and testicular cancer.

For more information about PlaceMakers involvement with The Blue Streak visit

Prostate Cancer in New Zealand
• Prostate cancer is the most common cancer in men
• 1 in every 10 New Zealand men will get prostate cancer in their life time
• Over 2,900 men are diagnosed with prostate cancer every year
• Over 550* of our men are dying each year
• Half of the annual prostate cancer mortality rate could be prevented by early detection
• Maori and Pacific Island men in New Zealand have the highest mortality rate of any ethnicity and higher also than the mortality rates of any indigenous peoples in the world
Source Ministry of Health. 2012. Mortality and Demographic Data 2009. & Ministry of Health. Cancer registrations 2009 provisional data


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